Search Optimization & Marketing Blog, StraightUpSearch, Provided by Oneupweb

 

Oneupweb Launches Search Optimization & Marketing Blog, StraightUpSearch, Providing Straight Talk for Marketers

Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the launch of StraightUpSearch.com, the company’s blog. StraightUpSearch is a forum for Oneupweb’s SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

Lake Leelanau, MI (PRWEB) November 21, 2005 -- Oneupweb, the trusted leader in search engine optimization (SEO) and marketing (SEM), today announced the launch of StraightUpSearch.com, the company’s blog. StraightUpSearch is a forum for Oneupweb’s SEO and SEM inside experts to provide industry insight and present a clear view of search engine optimization and marketing best practices. The blog is named for its behind-the-scenes, unvarnished perspective, free of puffery. The bright clean design supports the editorial tone.

The blog raises controversial ideas and encourages comments from dissenting points of view. “If there are sacred cows in search, then this is the place to challenge them from a marketing point of view. Don’t come to StraightUpSearch to see typical griping about SEO spammers,” explains Oneupweb CEO Lisa Wehr. “Come to get your creative juices flowing, have a laugh or learn something new.”

“We’ve been writing our blog for ourselves, our clients and partners for months. It’s filled with great ideas and insight. We decided that a broad audience would also benefit from the content,” says Wehr. “We include opinions from people who work in all our departments, delivering straightforward insider info.”

Recent StraightUpSearch posts have involved topics such as the way children search on the internet, the recent proliferation of splogs (blogs consisting of only spam), the short-lived careers of CMOs, Google’s recent Jagger update and Martha Stewart’s SEO needs, written by authors from every perspective of search: paid, natural, research, creative development and even marketing.

“We include those ‘ah-hah!’ moments, the ones you hear in conversations around the coffee machine but that aren’t often presented in industry forums,” adds Wehr.

Recent notable posts include:

Blogs Help Those who Help Themselves addresses the oft-touted strategy of blogging for search engine optimization purposes, why it can work, and why it usually doesn't.

The Jagger Backlash Myth gives readers Oneupweb's unique insight into Google's recent "Jagger" algorithm update and its effect on users' search engine preference.

Long Term SEO Strategy or just "Fool's Gold" describes the peril of quick-fix SEO tactics and how the right long-term natural optimization campaign can deliver big ROI without the risks.

Tiny Screen, Big Opportunity and Turn Signals, Window Wipers & Touch Screens discuss recent developments on the mobile search landscape, and things savvy marketers can do to get ready.

About Oneupweb
Oneupweb has been the trusted leader in search engine optimization (SEO) and marketing (SEM) since 1996. The only two-time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award, Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid search marketing, search engine user behavior, PR optimization and marketing analytics designed to deliver superior return on investment. Oneupweb publishes the industry-leading search engine marketing newsletter OneUpNews, providing readers with strategic SEO / SEM insight. Oneupweb’s clients include Unisys, Maritz, TransUnion, LasikPlus, Schwan’s, Silkflowers.com and BuyCostumes.com, among many others. Named to BtoB Magazine’s Who’s Who List in 2004 & 2005 and recognized as a Leader & Innovator by Lawrence Technological University, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.

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Press Contact: Rachel North
Company Name: ONEUPWEB
Email: email protected from spam bots
Phone: 231-256-9811 -116
Website: www.straightupsearch.com

Search Engine Marketing Firm iProspect Experiences Meteoric Growth In the Netherlands

 

Search Engine Marketing Firm iProspect Experiences Meteoric Growth In the Netherlands

Watertown, MA (PRWEB) November 7, 2005 -- iProspect, the Original® http://www.iprospect.com [Search Engine Marketing Firm], today announced that iProspect Netherlands has experienced tremendous growth during its first four months in business, already serving a number of major brands, including DHL and ING Card. A division of Aegis Group plc’s Isobar Communications digital network, iProspect looks to continue the global extension of its brand into the European and Asia-Pacific marketplaces.

http://www.iprospect.com/nl/[“iProspect Netherlands] was only launched at the end of June 2005, and already serves around 20 major brands -- substantial advertising accounts,” said Marc Noët, Managing Director, Isobar Communications Netherlands. “The search engine marketing knowledge and recognized ethical approach of the iProspect brand in the U.S. that have been duplicated in the Netherlands are two of the key factors in this rapid growth. Our original goal was to become the third largest SEM firm in the Netherlands within nine months. Having achieved this goal in less than half the time, we’ve re-set our sights on achieving absolute market leadership within the Netherlands search marketplace and further re-enforcing the leadership position Isobar Communications already has here," according to Noët.

“iProspect Netherlands’ tremendous growth is demonstrative of the respect the iProspect brand generates,” said Nigel Morris, CEO of Isobar worldwide. Morris continued, “The iProspect brand is globally recognized as the premier player in the search engine marketing arena. iProspect’s http://www.iprospect.com/whychoose/thought-leadership.htm [thought leadership] in the marketplace and reputation for excellence in process, technology, and results speak for themselves. Without question, it is a brand that fits perfectly with Isobar’s strategy to create a global network comprised of the very best digital agencies in all key disciplines. This should be seen as just one part of a global search strategy that is being rolled out in a carefully planned and rigorous way.”

iProspect Netherlands is the first of many planned global brand expansions into the European and Asia Pacific marketplaces. Leveraging the knowledge, expertise, and ethical standards resident at iProspect in the U.S., the Netherlands’ search engine marketing firm was able to ramp-up with impressive speed and land major brand advertisers by leveraging the trusted iProspect name.

"We chose iProspect as part of our overall online media,” noted S. Schroeders, Distribution Manager at ING Card. Schroeders continued, ‘”Their specialized knowledge and dedication to http://www.iprospect.com/whychoose/search-engine-marketing-ethics.htm [search engine marketing ethics] made us choose them."

According to J.P. Duurland, Head of Marketing Communications at DHL, “iProspect Netherlands significantly positions DHL as a market leader in this rapidly growing online media channel.”

Acquired by Isobar Communications at the end of 2004, iProspect is respected worldwide for the quality of their tools, process, and people, and is considered a key component in its parent’s strategy to develop a global digital network.

“These are exciting times here at iProspect,” said Fredrick Marckini, the firm’s founder and CEO. “As the iProspect brand is launched in international markets, the opportunities for our clients to leverage true, in-country search marketing expertise is something we know will produce powerful results. By offering a true, in-country, search engine marketing network, the possibilities for leveraging best practices and the power of search internationally are significant.”

“Search engine marketing as a whole is barely scratching the surface of what’s possible in the United States alone,” said David Verklin, CEO of Carat North America and of Aegis Group’s Asia-Pacific division. “More and more, search engine marketing is a game that is played without borders to reach audiences all over the world. Through our planned expansion of the iProspect brand into Europe and Asia, we are building the next generation of search marketing capability. It’s not enough to be found by searchers within the borders of the U.S. We want to help our clients reach searchers from Holland, to France, Japan, South America and beyond. As more and more citizens of the world go online, they continue to rely on search to identify products and solutions, and it will take a truly global search engine marketing firm with ‘boots on the ground’ in each country to connect these searching audiences with brands. We’re excited about iProspect Netherlands’ early success in pursuit of that vision.”

About iProspect
http://www.iprospect.com [iProspect®] is the Original® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through http://www.iprospect.com/services/search-engine-optimization-service.htm [natural search engine optimization], http://www.iprospect.com/services/paid-inclusion-management-service.htm [paid inclusion management] as a Yahoo! Search Submit Certified Ambassador, http://www.iprospect.com/services/pay-per-click-management-service.htm [pay per click advertising management] via their own patent-pending bid management agent called iSEBA™, and http://www.iprospect.com/services/web-analytics-service.htm [Web analytics] through their own SEM-configured version of WebTrends™. Located in Watertown, Massachusetts, the company can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or creed@iprospect.com.

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Press Contact: Colleen Reed
Company Name: IPROSPECT
Email: creed@iprospect.com
Phone: 617-923-7000
Website: http://www.iprospect.com

Poultry To Try Hand At Internet Distribution Marketing...

 

A Couple of Chicks Tackle Internet Distribution Marketing – the New Marketing Medium

(PRWEB) November 1, 2005 -- A Couple of Chicks Distribution Marketing has launched combining the best elements of Internet Marketing, Search Engine Optimization, and Web Analytics to create a unique formula to assist businesses with the new marketing medium – the World Wide Web.

In addition to the Baby Boomers there are currently 60 million “Gen Xers” and 57 million “Gen Y’s” out there. The Chicks’ have recognized that marketing to this group takes a shift in the traditional marketing paradigm.

Integrated Solutions is the answer. A Couple of Chicks take the best elements across all marketing communication channels, extract the most distinctive characteristics that translate organic (free search) and paid marketing to create a powerful online message that speaks to the correct audience. They also provide the tools to accurately measure the effectiveness of their recommendations.

“Our uncustomary approach to online distribution easily translates to any industry and seamlessly brings together the disciplines of Marketing, Management and Measurement cohesively to intensify overall revenues and profit,” says Alicia Whalen, Co-founder of A Couple of Chicks, “Keeping it simple, our business model allows us to develop and implement a comprehensive plan for our clients, customized to their needs and budget.”

“Basically, we look at the on-line Distribution Marketing of any business to suggest the best tools and resources required to be seen on the World Wide Web. We educate as to the importance of a solid on-line presence, and then suggest the tools needed to achieve it,” Whalen concludes.

Four years ago Whalen sought out the aid of a programmer and together they developed and perfected a revolutionary Web Analytic tool unlike any other currently available on the market.

Her hands on involvement in bringing a simple idea into an advanced marketable product was rewarded with “A Couple of Chicks Marketing” being granted the exclusive rights to introduce the new web analytic tool to the public. The ability to accurately track conversion rates and ROI will enable businesses to target online and offline marketing dollars to the highest yielding revenue channels.

ACOC recognizes the need to integrate Marketing, Management and Measurement and has developed a unique formula that not only marries the individual tactics; it actually works and does it with style…as only A Couple of Chicks can!

To find out more about A Couple of Chicks Marketing and the tools and services available, visit: http://www.acoupleofchicks.com/?src=pr2 or e-mail solutions@acoupleofchicks.com

About A Couple of Chicks Marketing and Internet Strategy:
Alicia Whalen is the co-founder of "Couple of Chicks Marketing." Her experience in Marketing and Distribution includes the opening and seven years hands-on management for all Marketing, Media Relations, Print Collateral and Website Development & Distribution for a large Hospitality Management company in Niagara Falls, Canada. She has successfully managed media campaigns, budgets and promotions for such notable franchise brands as Marriott, Hilton, Starbucks, T.G.I. Friday’s, The Keg Steakhouse and Bar and Pizza Hut.

Contact Alicia at:
(905) 401-2249
www.acoupleofchicks.com

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Press Contact: Alicia Whalen
Company Name: A COUPLE OF CHICKS DISTRIBUTION MARKETING/ ACOC MA
Email: awhalen@acoupleofchicks.com
Phone: 905-401-2249
Website: http://www.acoupleofchicks.com/?src=pr2

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  {Editor's comments: Sorry, but I just could not send this out with the original title for the site. The original title is the first line in the post.

-(hris ]