EyeTraffic Media And Search Mojo to Offer SEO/SEM Solution

 

Search Mojo and EyeTraffic Media Collaborate to Offer Fully-Integrated SEO/SEM Solution to Clients

Partnership to provide innovative marketing expertise to small and medium businesses.

McLean, VA (PRWEB) July 21, 2006 -- Search Mojo (http://www.search-mojo.com) and EyeTraffic Media (http://www.eyetraffic.com) today announced their collaboration on several Search Engine Marketing and Optimization campaigns for small- and medium-sized businesses. The joint campaigns include comprehensive search engine optimization and Internet advertising programs that incorporate a component of interactive marketing.

Search Mojo provides its clients with deep expertise in natural search engine optimization and pay-per-click advertising management, while EyeTraffic Media specializes in interactive marketing solutions. The Search Mojo-EyeTraffic Media partnership enables both companies to provide unique comprehensive and interactive marketing solutions that are both strategic and tactical for small and medium businesses.

“The ultimate focus is on boosting lead generation and customer acquisition via an integrated and innovative online marketing program,” said Janet Driscoll Miller, president and chief executive officer of Search Mojo. “EyeTraffic Media, like Search Mojo, has a results-driven mindset. This, along with EyeTraffic Media’s understanding of the online advertising dynamic, is what assures me that this collaboration will push the envelope of Internet marketing results.”

“In a study by MarketingSherpa, companies who optimized their websites for search engines saw a 73 percent increase in website traffic after optimization," said George Assimakopoulos, managing director of EyeTraffic Media. “EyeTraffic Media’s partnership with Search Mojo will allow us to extend best-in-class SEO and PPC services to our clients.”

About Search Mojo, Inc.
Search Mojo is a search engine marketing firm specializing in natural search engine optimization and pay-per-click advertising management. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their natural search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo or sign up for a free search marketing assessment online at www.search-mojo.com.

About EyeTraffic Media
EyeTraffic Media is a specialized consulting firm committed to providing unsurpassed interactive marketing solutions as part of an integrated advertising approach. The company boosts lead generation and customer acquisitions through measurable, low-risk online programs.

Headquartered in the Washington DC area, EyeTraffic Media is surrounded by the today’s business and economy leaders. With this access to the technology industry’s decision makers, the company is constantly aware of the trends and tools required to effectively compete in an ever-changing marketplace. Clients rely on EyeTraffic Media to be knowledge-experts for understanding interactive technologies and leveraging them as tactics for their branding and marketing programs.

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Press Contact: Janet Driscoll Miller
Company Name: SEARCH MOJO
Email: email protected from spam bots
Phone: (800) 939-5938 x701
Website: http://www.search-mojo.com

New Search Engine From USLINX Launches

 

USLINX Launches New Search Engine

USLINX.com, a global Internet company, launched a new search engine Friday, claiming it is a faster and easier way for users to find what they are searching for on the Internet.

Simpson, IL (PRWEB) July 22, 2006 -- USLINX.com, a global Internet company, launched a new search engine Friday, claiming it is a faster and easier way for users to find what they are searching for on the Internet.

Building on the back-end technological improvements in relevancy and comprehensiveness while leveraging the assets of major search networks, the new search engine provides a better search experience in a cleaner, easy-to-use interface and faster ways to find relevant information, USLINX said.

"USLINX's goal is to provide the highest quality search experience on the Internet," said Ron McBride, chief executive officer of USLINX. “The new search engine marks the next step in building an integrated search platform that leverages the most relevant, comprehensive content from across the Web”, he said.

"In the last years we have used others search engines, and have tried to understand what our users are looking for in a search experience and these latest improvements to Clik-N-Search’s Search are focused on providing the key features that our users want," McBride said.

”We believe USLINX's new search engine, which combines Google's, Yahoo's, DMOZ, and MSN’s Indexes, will provide customized services that will make Clik-N-Search, one of the world's greatest online search engines.” He said.

”According to Search Engine Watch, an industry newsletter, Google handles an average of 112 million searches a day and Yahoo handles about 42 million, shucks we are just babies along side these elephants”, McBride continued.

At present, USLINX uses on its portal a search engine it licensed and co-branded with DMOZ. To reduce its dependence on others, USLINX had this search engine created in Israel, by a specialist. USLINX is expected to incorporate its 21 divisions into its search engine by year's end.

USLINX's new search engine is immediately available at http://www.uslinx.com/websearch. USLINX is configured to provide the results in a way that brings you the #1 Yahoo Result when searching for a keyword or phrase as Clik-N-Search’s #1 result, #1 on Google as its number two result, #1 on DMOZ as its number three result, and #1 on MSN for its number four result, then repeats, with Yahoo number two as USLINX number 5 result, and so on and so forth.

In contrast to the cluttered search pages of MSN and Yahoo (although the new look of Yahoo is much simpler now), USLINX opted for the simple look ala Google. But you can’t get much plainer than USLINX has done. And it does give you the results, numbered for easy reverence.

A Search for “Yahoo Search Engine” returned the following:
Results 1 - 10 of about 148,700,000 for Yahoo Search Engine.
Someone said it takes 5 seconds to read a result from a search. At the rate USLINX’s Clik-N-Search returns, results it would take you, 23 years, 6 months, 3 days, 1 hour, 1 minute, 1.8 seconds to read all the results from this one search. That’s 24 hours a day, 365 days a year for over 23 ½ years to read all the results for a search “Yahoo Search Engine.”

About USLINX.com

www.USLINX.com is "Where you go when you need to Know" for Internet information related to e-business, online marketing and emerging technologies. USLINX.com gathers e-business information from around the world and all over the net, bringing sources, reports, and daily articles to its visitors, as well as offering unique shopping experiences.

Media Contact:
Marie McBride
Public Relations Manager
(618) 695-2763
Corporate Communications

###

Press Contact: Ron Mcbride
Company Name: USLINX.com
Email: email protected from spam bots
Phone: 618-695-2763
Website: http://www.uslinx.com

All Things Great And Small: Google Checkout and Micropayments

I had heard about Google Checkout a while back and thought it made sense. After it doesn't hurt to have a competitor to PayPal, which I like.

Well, I ran across an article about it and decided to check it out and sign up. It seems pretty good. The idea of a central account that allows you to make purchases easily on-line is great, and their fees are low for sellers. And not passing the credit card along to vendors should help to reduce the security risk of that information being in many databases all over the place and more chances for the information to fall into the wrong hands.

But I was struck by a thought related to an interest I've had for several years now, and that is the question of Micro Payments. The challenge for selling things for small amounts of money, even fractions of a cent has been the costs involved with doing it. Some attempts have been made with systems that charge you a lump sum and then debit your account as you buy ring tones, music, photos, etc. The problem is that I don't think most Americans like this model. I always feel like my money is "tied up" when it could be doing other things for me. The other problem is fraud. Policing many millions of small transactions every day may be so costly that it eats into profits.

Well, I think I figured out the solution to the fraud issue a long time ago, but after mentioning it to a former employer who I thought might be interested, I have since kept my idea to myself. Perhaps I may still get a chance to share this idea with someone who could actually be in a position to see if it would work.... :-)

Anyway, I did a few searches on "google checkout micropayments" and found surprisingly few hits that had any information. Most stated that Google Checkout didn't offer micro-payments, most said that it wasn't ever going to happen, and only one thought that's what's next to be offered. So there are not many of us that can see the next logical step and that is Google Micropayments.

I think this will happen, because Google Checkout is in a perfect position to aggregate transactions to get the billing charges down low enough. Look for something like a Micropayment account where you can review all your charges and then get billed periodically, perhaps monthly. Merchants will get the same thing, a reporting system that allows the to track transactions on a detailed or summary level. Merchant fees will be low because the cost involved with be low. Google checkout will make it easy to buy bits and bytes with a simple login. Sales of wallpaper, icons, jokes, songs, and things we can't yet imagine will become even larger than they are now. Sites that don't sell things will have Virtual Tip Jars. Like a site? Toss a quarter in the tip jar. Want to donate to a charity easily? Slip a dollar into the tipjar. And, since you won't have to fill out a long checkout form, buying things with your handheld/phone will be easier. Wow!

This is so damn huge I can hardly stand it!

Of course, the huge potential will also draw the scammers, many of whom are smart enough to know that stealing a little from many is the low-profile way to go. Many see this as a problem that will quickly doom the concept of micropayments, but they don't know that I already have a solution... :-)

(hris

Chris Nielsen, Owner
Nielsen Technical Services
http://www.NielsenTech.com
Search Engine Optimization and Internet Consulting
"Be what they're searching for!"
___________________________________________

RE: H Ranking Position

Hi James,

 

Thanks for your message.

 

Yes actually, it's been at the top of all the search engines that we have targeted for some time now. We still have a PR4 at Google, but we expect a 5 or 6 at the next update. The site is generating business, which is the most important thing. So while it's nice you are concerned about how our site is doing in the search engines, things are going well.

 

Say I have a question for you? If you also get sites to the top of the search engines, that means getting top rankings in the search engines for all the important keywords and keyword phrases, by optimizing the site and submitting the site to search engines and directories, you know practicing good search engine optimization or SEO, then why are you sending out email messages like this?

 

I mean, if your service really worked, wouldn't you just do it for yourself, get those top rankings and have lots of clients contact you with business? You service does work, doesn't it? Then why the email spam? I just don't get it. Perhaps it did not occur to you that you could use your service for your self, get a search engine friendly site, optimize it with scored keyword phrases, submit the site to as many search engines as possible, maybe do some link building just to make sure? Then you can sit back and watch the leads just roll in! You should try it, then you won't have to bother people with these silly emails that make no sense.

 

Thanks,

Chris

-----Original Message-----
From: James Corbett [mailto:jamescorbute@naui.net]
Sent: Thursday, July 20, 2006 9:31 PM
To: azcollections@nielsentech.com
Subject: H Ranking Position

azcollections@nielsentech.com:

 

Is your site at the top of the major search engines?  If not - it should be. And we can get you there quickly and with little expense.  We have worked with many companies and can give you solid references from many happy clients.  Want a free quote?  Reply to us. List all the web addresses you want us to check and the best way to reach you.

 

Regards,

James Corbett

eM6 eMarketing Conference Covers Internet Marketing Best Practices

 

Internet Marketing Best Practices, Processes and Techniques Covered at Annual eM6 eMarketing Conference

Leaders in the marketing arena will provide synergistic strategies and tactics using multiple marketing channels, at eMarketing conference October 3rd and 4th in Boston.

Providence, RI (PRWEB) July 20, 2006 -- The eMarketing Association today announced that its eMarketing Conference will cover all media for online marketing. Included will be sessions on blogs, podcasting, word-of-mouth, banner advertising, email marketing, integration of offline media, rich media, mobile marketing, e-commerce, website and search marketing.

Robert Fleming, CEO of the eMarketing Association said, "the sheer number of marketing channels available make the process of designing and implementing successful programs a challenge. The unprecedented number of tools and technologies that marketers need to understand and utilize will be covered in detail at this event in Boston. We have enlisted leading executives in each arena to provide attendees with best practices, processes and techniques that they can use immediately to improve their marketing ROI. The event atmosphere is sophisticated and professional, providing excellent opportunities for networking and exchange of ideas and innovative strategy. No other conference provides this type of focus on actionable techniques covering all media within the Internet marketing arena."

Mr. Fleming added, "There are no confusing break-out sessions, exhibits or tracks. We have designed this to be a comprehensive and complete agenda that covers all aspects of Internet marketing clearly for senior level marketers. Professionals that have an interest in achieving maximum effectiveness for their on and offline programs should attend. Membership in the eMA is not a requirement for registration. I suggest that interested marketers register now, since this event has sold out in the past."

Speakers include senior executives from HP, Tribal Fusion, Ion, Silverpop, CNET Networks, Mercent, Molecular, Prospectiv, Did-It and others. A welcoming reception hosted by the eMA will follow on day one. Thousands of marketing professionals have attended eMA events. Attendee testimonials indicate that a large percentage of attendees are able to immediately implement strategies to enhance their marketing ROI. eM6 will be held at the newly Remodeled Radisson Hotel in Boston October 3rd and 4th, and is open to marketing and business professionals. The event is sponsored by: MSNBC, Tribal Fusion, The Mobile Marketing Association, The Interactive Advertising Bureau, Silverpop, Additional sponsorships are still available at eMarketingAssociation.com.

The eMarketing Association (eMA) is the worlds largest international association of eMarketing professionals. Members include governments, companies, professionals and students involved with the eMarketing arena. The eMA provides marketing resources, services, research, certifications, educational programs and events to its members and the marketing community. The eMA works with a number of organizations, companies and governments on issues related to e-Commerce, multi-channel marketing and legislative issues. The eMA has members in over 40 countries around the world, and sponsors or manages over 30 events a year. More than 3,000 marketers have enrolled in eMA online courses and thousands of eMarketing professionals and students have achieved certification status.

Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide marketers with a tangible credential for advancement in our field.

The eMA is committed to enriching the marketing community and its members through recognition, research, advocacy, education and service. Information on this event and others is at the eMA website. eMarketingAssociation.com.

# # #

Press Contact: Robert Fleming
Company Name: eMARKETING ASSOCIATION
Email: email protected from spam bots
Phone: 401 440 6519
Website: www.emarketingassociation.com

Holistic Search Campaign Actually Synergistic?

Holistic Search Campaign Management--Measuring Conversions Against The Lift

 

by Rob Garner, Wednesday, July 19, 2006
IN MY NATURAL AND PAID search campaign management experience over the past several years, I have often heard a common misperception about holistic search, mostly from clients who were new to the medium. It goes like this: "If we're ranking in natural (or paid), then we don't need the other one."

 

Digging deeper into one client's reasoning behind this assertion, I found that the company would not consider engaging in paid search because of the perceived erosive effect on natural clicks, which in effect caused them to pay for clicks that were otherwise "free." Breaking down the logic of the latter perception reveals some intriguing reasons not only to engage in holistic search management, but also measure holistically against conversions, rather than simply pit search against itself.

 

Click Erosion, or Click Elevation from Holistic Search?

 

Case studies published by Nielsen and SEO-PR report that when a listing is highly placed in both the natural and paid areas of a search engine results page, there is a click lift ranging between 32 percent and 300 percent. In the SEO-PR study, conversions increased by 300 percent as well. I also see similar spikes in my own campaigns, with clicks and conversions vaulting as high as 100 percent.

 

Once click and conversion lift is achieved through holistic search, there is one additional factor that sheds a greater light on the value of holistic management.

 

Adding "Free" Search into Holistic Conversion Metrics

 

One weakness of the erosion argument is the notion that clicks in natural search are "free." Natural search is not truly free, because costs are incurred either by hiring a professional agency or consultant, or by doing it in-house. Even reporting and analytics for "free" results have a time, dollar, and resource cost attached.

 

By acknowledging natural resource costs and adding them to overall metrics, CPC gaps between paid and natural become more realistic. While these costs inevitably increase average CPCs, most search marketers find that natural optimization has a consistently decreasing CPC over time, which effectively lowers the average holistic CPC as well.

 

When conversion value is measured against lift using an average CPC metric, a new picture of the search campaign emerges, particularly in measuring a positive or negative impact. This does not discount the dynamic interplay between paid and natural search, but does provide a more objective view of the overall search campaign.

 

Here are a few other interesting factors of holistic search management that support the theory and measurement of increased clicks:

 

There are two basic opportunities to capture visibility on a search engine results page. As obvious as this may sound, it is worth repeating. Marketers have at least one opportunity to appear in natural results, and one opportunity to appear in paid search. One of the basic premises behind holistic lift is that when page visibility is increased, clicks and conversions also increase.

 

If holistic search creates additional clicks, then not operating holistically drives those additional clicks somewhere else. Whether you engage in holistic search management or not, the search frequency will remain constant. Not engaging holistically means abandoning additional clicks and conversions that could have been derived from the lift. These searchers may be driven to other sites (including competitors), or a search may be aborted when intent is not met with satisfactory results.

 

Some searchers are predetermined to click on paid or natural based on the greatest likelihood that one or the other will deliver on search intent. As Gord Hotchkiss reported in a recent "Search Insider" column, certain visitors are pre-mapped to go to "the area of greatest promise" on the SERP, based on their search intention. Hotchkiss posits that our potential visitors have two general views of the search engine results page, that of the paid promise, and of the natural promise. For the marketer, this means being visible in both throughout all search stages until satisfaction is met.

 

The real story about a holistic search campaign is told in the lift and return on ad spend, not just the erosion measurement or the paid media budget. If you are not engaging holistically, then maybe now is the time to test it and see how your conversions are affected. I would love to hear your feedback.

 

Rob Garner is senior strategic planner at iCrossing.

 

To respond with a post to the public Search Insider Blog now, enter your comments below and click 'Post Reply.'

 

See what others are saying on the Search Insider BLOG.

 

Search Insider for Wednesday, July 19, 2006: http://publications.mediapost.com/index.cfm

 

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First Blog Post On Domain Incubation Located

Checking through our site logs took me to Technorati where I found a listing that took me to this page where the author must have seen our posting for Domain Incubation on SitePoint.com which is the first place that we posted about our service. The posting is great, but attributes the site ownership to Coast Internet who registered the domain for us and has not transferred ownership to us.

I wanted to contact the owner and clarify that and a few other things, but I could not find any contact information on their site, and didn't feel like using the domain contact email address. Perhaps they will pick up on this post and contact us... I was impressed with the writing and fairness, so you may want to pay http://www.domainworks.biz/ a visit.

(hris

 

Word Cloud Fever Clouds Good Marketing Sense

 

Word Cloud Fever: The Business of Selling Words

Tag cloud website offers a unique and innovative online advertising model for websites. Move over pixel advertising!

Edmonton, AB (PRWEB) July 15, 2006 -- Popular online advertising models are usually below average in productivity and most online businesses approach these with less certainty of returns. But once in a while unique advertising models come up that take the internet by storm and bring advertisers a good amount of traffic and profit.

Just a few weeks ago, a new advertising model has emerged, the word cloud (tag cloud) model. Basically advertisers and website owners can reserve a text link spots which link to their website.

"The fact that there are only few spots per site really drives the rush in acquiring the spots on these tag cloud websites," says Barry Onyango the webmaster at 500BuzzWords.com. At http://www.500buzzwords.com each spot will be represented by a unique Buzz Word and there will be only 500 of them.

There are other reasons that will make advertisers want to reserve their words early.

"I can compare this to domain name registration. You want to register the best domain names early before it is taken. Can you imagine how rich you would be if you are the one who registered fish.com that sold for $1million or loans.com that sold for $3 million or business.com that sold for $7.5 million?" added Onyango.

Tags clouds are already popular tools used in social networking and book marking. Surfers have already exhibited a passion for tag clouds and in essence the word clouds are easier on the eyes than the previously popular pixel site model introduced by Alex Tew. As promising as this new method sounds, the only issue in advertisers' minds is whether they will get good traffic from these sites. For this business model to be viable, tag cloud sites must have a strategy of driving traffic to their sites.

Onyango notes that only the first few tag cloud sites will be able to get buzz from the online community, which usually translates into traffic. As one of the first-comers, he has marketed 500buzzwords.com through press releases and publicity. "In addition, after all the buzz words are booked, I will not just keep all the money in the bank. I will spend some of it in marketing the website in innovative ways. Plus I think the domain name is pretty catchy and easy to remember."

While tag cloud advertising is really promising, advertisers and website owners should make sure they find a good value for their money when buying these word spots.

For more information and an example of a reputable word cloud website, please visit http://www.500BuzzWords.com.

###

Press Contact: Barry Onyango
Company Name:
Email: email protected from spam bots
Phone: 780-7090557
Website: http://www.500BuzzWords.com

Dana Todd in the Hot Seat, Again

 

Dana Todd in the Search Marketing Hot Seat at ad:Tech Chicago July 2006

Dana Todd, Executive Vice President and co-founder of SiteLab International, will speak on the latest Search Engine Optimization tactics during the “Organic SEO Fireside Chat.” Ms. Todd, along with SEO expert Bruce Clay, will specifically address removing site indexing barriers, source code, and optimizing sites with keywords.

La Jolla, CA (PRWEB) July 12, 2006 -- SiteLab Co-Founder Dana Todd will present at Ad:Tech Chicago on Monday, July 24 and Tuesday July 25, 2006.

WHO: Dana Todd is Executive Vice President and co-founder of SiteLab International, a full service interactive agency offering integrated marketing and engineering services designed to build brand awareness and online market positioning. Ms. Todd is also President of SEMPO, the Search Engine Marketing Professional Organization. Nationally recognized for expertise in search engine marketing, Ms. Todd is a frequent speaker at search marketing events. SiteLab is a Circle member of SEMPO (Search Engine Marketing Professional Organization), an organization dedicated to raising awareness and success of search marketing.

WHAT: ad:Tech Chicago brings together online marketers and technology experts to explore how technology and creativity connect on the Web. The two day conference in Chicago will feature SEM experts from around the world and exhibits from the innovative industry leaders.

Dana Todd, Executive Vice President and co-founder of SiteLab International, will speak on the latest Search Engine Optimization tactics during the “Organic SEO Fireside Chat.” Ms. Todd, along with SEO expert Bruce Clay, will specifically address removing site indexing barriers, source code, and optimizing sites with keywords.

Todd will also mix some fun with technology when she facilitates the ad:Tech Connect “Hotseat”. This session puts industry leaders and other conference attendees on the “Hotseat” to answer business and personal questions for their peers. It’s a fun and interactive event unique to Ad:Tech.    

For more information visit: http://www.ad-tech.com/chicago.asp

WHEN: Organic SEO Fireside Chat on Monday, July 24, 2006 from 10:30am to 11:30 am
ad:Tech Connect Hotseat on Tuesday, July 25, 2006 from 2:00 pm to 3:00pm

WHERE: Sheraton Chicago, 301 East North Water Street, Chicago, IL 60611
         
WHY: This event will be particularly useful to CEOs, CMOs, Marketing Executives, Brand Managers, Ad Executives, Media Planners, Product Managers, Solutions Providers, and other marketing professionals. Speakers will discuss web marketing trends and technologies that will help drive reach and create a measurable return on marketing dollars. Some of the issues on the agenda are how search marketing, RSS/blogs, podcasting and viral marketing can boost sales.

# # #

Press Contact: Dana Todd
Company Name: SITELAB INTERNATIONAL INC.
Email: email protected from spam bots
Phone: 858-456-4720
Website: www.sitelab.com

Save Your Money: Word Link Sites Follow Pixel Ad Fad

 

Web Site Promotion - When A Word Is Not Just A Word

Words drive the Internet and web site promotion - The new word-site trend has added a new twist to the valuable and popular keyword- text links. Staying on top of new web site promotion techniques, tools and services is critical to the success of an Internet business, but will a sponsored text link do anything for your website?

Great Barrington, MA (PRWEB) July 12, 2006 -- Words drive the Internet and web site promotion. The new word-site trend has added a new twist to the valuable and popular keyword-targeted text links and web site marketing in general. But will a sponsored text link do anything for your website?

Last year it seemed everyone was talking about those pixel ads. If you don't remember, it went something like this - one smart guy figured he'd break a single page down into 1 million pixels and sell them off for a dollar a piece.

While this was a fun and novel approach to web site promotion - not to mention very lucrative for the site's owner - after the initial buzz quieted down and the press stopped driving traffic to the site, there wasn't much benefit remaining for those advertisers. Those hundreds of tiny square images were confusing to look at too.

Enter the new web site promotion strategy known as Word-Sites. Instead of linked images, word sites allow you to claim words that link directly to your website.

One great example is 525words.com - http://www.525words.com - This site lists 525 keywords, each of which can be instantly claimed online. If you don't find a word you want, the site also allows you to suggest a word you'd like for yourself. You can choose how your word link looks too. Color, size, style and rollover text can all be selected when claiming a word. There are also new word sites coming online that focus on niche markets.

Do These Word Links Work?

They can work very well if managed properly. When choosing a word site for your advertising and promotion needs, look for the following:

1. The site and service should be managed by someone with a good mailing list and strong daily traffic on their main site(s). This will help the new word site to get off to a good start and maintain steady web traffic.

2. The site should be indexed by the major search engines. A good webmaster will have the know-how and resources to drive the search engine spiders to their word site quickly.

3. Check the webmaster's other sites. Most word sites are run by webmasters with a number of other websites to their credit. Check out a few of those sites. See what kinds of back links they have, check that they have a decent Page Rank, etc. If they've done a good job with their other sites, chances are that they'll do a good job promoting their word-site too. For example, http://www.525words.com is part of a larger network of sites that work in concert to keep Internet traffic flowing to the web site and the sponsored links.

Are Word Links Cost-Effective?

They can be very cost-effective. Not only will you likely receive a good deal of curiosity traffic due to the novelty of these sites, and as these are word links, you may also find many other traffic benefits as the site ages.

With most word-links costing in the range of $50 - $100, this can really be a great deal. Especially when you consider how much that traffic would cost from most pay-per-click sites. For example, if you currently pay just an average of 50 cents per click from a PPC site, $100 bucks would bring you 200 clicks. Whereas your $100 word-link will likely bring you considerably more Internet traffic over time and that traffic will keep coming in as long as the word site remains active.

A Word Site of Your Own?

Most people will be content just owning a few keywords on a word-site, while others will like the idea and want to start their own unique word site service. There is now software available that will allow anyone to run their own word link site. The price tag is not cheap (about $900), but the revenue that can be generated from a successful word site is impressive. One recent 500 word site boasted over $50,000 in revenue within about two-weeks! That same software is now available to anyone with an idea and a fat enough wallet to get started. You can find more information on this software here: http://www.bbiworld.com/wordsites

For a working example, visit the growing 525words.com website: http://www.525words.com

For more on this trend and web site promotion, visit BBI: http://www.bbiworld.com

###

Press Contact: Stephen Rinaldi
Company Name: BBI
Email: email protected from spam bots
Phone: 703-637-6098
Website: http://www.525words.com

Vertical Engines Doomed?

Will Search Personalization Eliminate Vertical Engines?

 

by Aaron Goldman, Wednesday, July 12, 2006

 

A WHITE PAPER WAS RECENTLY released by Slack Barshinger and Search Channel touting the emergence and merits of vertical (or specialized) search engines--The Emerging Opportunity in Vertical Search. The authors' basic assertions are on point. Vertical engines are a great source of targeted information for niche categories or situations in which the general results of the Big 4 (Google, Yahoo, MSN, and Ask) are not customized to the intent or profile of the searcher.

 

One of the examples in the white paper is a dentist who searches for "ceramics" on Google only to find thousands of results related to enthusiast hobbies like pottery. The authors point to DentalProducts.net as a more relevant source of information for this searcher. Makes perfect sense.

 

However, would that searcher need (or want) to go to DentistProducts.net if The Big 4 could identify him or her as a dentist and, based on past search activity, better narrow the results to include only those from directories like DentalProducts.net and the various sites included in its index?

 

Searchers epitomize the instant-gratification, short-attention span behavior that is becoming more and more prevalent in today's society. And it's not just Generation-Y. As a colleague of mine, who's been in the ad world for over 40 years, likes to say, "Even an old mossback like me searches once in a while, but if it takes two clicks, I'm gone."

 

Searchers don't want to perform multiple queries--nor do they want to go to different search engines to find different pieces of information. But today, they have no choice. As the white paper points out, refining the search as "dentists and ceramics" on Google yields no better results. And, on the flip side, that dentist is not going to use DentalProducts.net to find a good lunch spot near the office or a Christmas present for his niece.

 

Clearly, until search results can be better customized on the general engines, many searchers will prefer (and find value in) going to an engine or directory tailored specifically to their needs. But think about how far the Big 4 have come in just the past couple years in terms of personalization and tools for refining search queries. The time is not long before the general engines will be able to deliver results as relevant as today's vertical engines--if not more, when overlaid with past browsing behavior, social networking, tagging, etc.

 

Until that time, however, vertical search engines will continue to spring up and we, search marketers, will continue to tap them for targeted ad opportunities. Admittedly though, like searchers, we too would prefer an environment where everything ran through as few sources as possible--for reasons like technology integration, resource efficiency, data centralization, etc.

 

We know that the Big 4 recognize this and are working furiously to get to the point where 100 percent of search activity falls within their domains. The only way this will happen, though, is if they can satisfy that dentist's need for info on dental ceramics at the office, for restaurants at lunchtime, and gift ideas at home.

 

At the end of the day, the degree to which the Big 4 continue to innovate will determine just how long the market opportunity for vertical engines lasts.

 

I do believe, however, that this is a "when," not "if," proposition.

 
Aaron Goldman is Director of Client Strategy and Development for Resolution Media, an Omnicom Media Group Company. Resolution Media delivers customized business solutions through search marketing strategy and integration. Aaron can be reached at AGoldman@ResolutionMedia.com.

 

To respond with a post to the public Search Insider Blog now, enter your comments below and click 'Post Reply.'

 

See what others are saying on the Search Insider BLOG.

 

Search Insider for Wednesday, July 12, 2006: http://publications.mediapost.com/

 

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ExactSeek Finally Becomes Viable Search Alternative, Maybe...

 

ExactSeek Releases Beta Of New Search Engine Technology

With a feature set designed to dig deeper for information, ExactSeek becomes a viable search alternative.

New York, NY (PRWEB) July 11, 2006 -- ExactSeek announced the long awaited beta of its new search engine technology. Today's beta release sets the stage for ExactSeek's public testing phase where end users and web site owners can test the system and provide suggestions and feedback on the new search technology. The index contains over 100,000,000 documents and web site submissions are being accepted.

The new search engine will index web content and documents from trusted sources to minimize index spam. It also features new personalization options, news search, weblog search, image search, a categorized directory, and other key features.

Today's beta release highlights a number of innovative search tools:

- Personalization of searches by selecting categories of interest. This boosts the relevancy status of listings in the search index by matching them to the searcher's pre-selected categories.
- "Results with Searches" allows searchers to search on the web sites contained in ExactSeek's index to dig deeper for information.
- "Results with Forms" gives searchers the ability to locate forms on web sites which may be relevant to obtaining more information from that web site.
- Advanced search features which include duplicate results filtering, the ability to narrow your search query and a cached version of the web page/document that was indexed.
- "Safe Search" filtering. Filters out potentially objectionable content from the search results.
- News Search which is consistently updated with the latest headlines.
- Weblog Search bringing you the hottest topics of discussion from around the web.

Mel Strocen, CEO of ExactSeek said, "This beta release is a culmination of over 12 months of work. It took a heavy investment of time, knowledge, and money to make it possible. Like any beta software it's certainly not perfect. However, this is why we decided to open it up to the public. We want to gauge reaction and gather suggestions on what we need to do better. Our goal is to fulfill the needs of search users. Their feedback will play a pivotal role in our new technology's development."

ExactSeek's beta search is available at http://www.exactseek.com

About ExactSeek
The ExactSeek search engine and directory is a division of Jayde Online, Inc. The new ExactSeek search engine encompasses over 100 Million documents and indexes the web for the most authoritative sources of information. ExactSeek was founded in 2002 and has offices in Winnipeg, Canada and San Jose, California.

For more information visit: http://www.exactseek.com

Contact Information:
Joseph M. Holcomb
ExactSeek.com
Public and Media Relations Director
http://www.exactseek.com
408.323.1750

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Press Contact: Joseph M. Holcomb
Company Name: JAYDE ONLINE, INC.
Email: email protected from spam bots
Phone: 408.323.1750
Website: http://www.exactseek.com

Comparison Search Engine Utility Launched

 

Draze.com Launches a Comparison Search Engine Utility

With so many different types of search engines on the internet, each offering their own unique quality, who is to say which one delivers more efficiently and has broader results?

Fort Washington, PA (PRWEB) July 6, 2006 -- Draze.com introduced a comparison search engine utility, empowering users by allowing them to compare results with a single click. By providing the ability to compare search results from various sources, not only does this cut down search time and let users focus more on their work, but 98% of the time a user will be happy with the results discovered. After first launching the Draze comparison utility at over a dozen universities, it seems users have been able to find precisely what they were looking for, in half the amount of time.

The Draze search engine offers the flexibility of comparing search results from top engines at a single location. There are far too many search engines on the web, and most people find that they tend to 'settle' for results, rather than finding exactly what they need. With this utility, users can compare and narrow down exactly what they want. In return, there seems to be more productivity and less time wasted.

Draze searches multiple engines at once. This means that instead of getting the best results one search engine has to offer, you'll be getting the best combined results from a variety of engines, and not just any engines, but leading engines of the world. Using more search engines means a better overall coverage of the web. Users can also navigate different search modules as well, such as Web, Images, Blogs, Audio, Video and more.

About Draze:
Draze is a comparison search utility, which goes beyond searching for just simple text characters. It operates by providing you with the best pool of results. Draze seeks and brings the most relevant information to you and is a much more intuitive, more productive way of searching. Draze seeks first to understand the user's query and then returns with the best search results. With the Draze search engine, you can compare the leading search engines and see the most significant results.

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Press Contact: Mujtba Hashmi
Company Name: Draze
Email: email protected from spam bots
Phone: 2154506447
Website: http://www.draze.com

RSS Feed Search Engine to Try and Compete with Bloglines, Syndic8

 

Octora.com RSS Feed Search Engine to Compete with Bloglines, Syndic8

A new RSS feed search engine is creating a bit of buzz in the RSS world. Octora.com has launched a new RSS feed search engine that gives RSS users a great option for discovering RSS feeds easily.

(PRWEB) July 5, 2006 -- A new RSS feed search engine is creating a bit of buzz in the RSS world.

Octora.com has launched a new RSS feed search engine that gives RSS users another great option for discovering RSS feeds.

Even though the company is on a very limited budget and is self funded, it has still managed to churn out some pretty good and in some cases, better results when compared to RSS feed leaders Bloglines and Syndic8.

The website is very simple and to the point. You enter your tag and click search and it displays web feeds with brief feed descriptions and the feed url. On clicking a web feed, a nifty 'preview' box appears that displays the feed. From here you can add the feed to a number of popular feed readers out there.

Octora also gives the useful options of a feed url search and a deeper search option.

Octora.com developers are dedicated to producing the best possible experience for the average RSS user and features such as adding personal feedboxes and an item search have been discussed but not implemented publicly as yet.

The Barbados based company is looking for seedling financing that would really help it to grow and produce even higher quality results and a more complete RSS user experience.

Kevin Allman, the chief development engineer can be contacted for more information through www.octora.com

# # #

Press Contact: Kevin Allman
Company Name:
Email: email protected from spam bots
Phone: 2464290298
Website:

Dear Enhance Interactive Affiliate

Hi A______,

 

Thanks for your message. It's been a very long time since I have heard from anyone at Ah-Ha, I mean Enhance.

 

I'm sorry to say this, but as a consultant that manages PPC accounts for clients, we stopped advertising with Enhance because of the poor quality/massive amount of fraud that was observed from your system. It's not just you. Any company that opens it's doors to "partners" is inviting those that would commit fraud to some degree or another. The only way to control this problem is by strict policing and verification of traffic validity by examining customer traffic logs.

 

Actually, there is another way, and that is by removing the incentive. This could be done by moving to a "flat rate" advertising structure. Advertisers could bid for site placement, and then their ads would appear for a week or a month, depending on how they bid. This idea would remove any possibility of fraud and still allow everyone to make some money.

 

Until I hear that Enhance has put measures into place something like this, we are not interested in being either an advertiser, or an affiliate.

 

Thanks,
Chris

 

-----Original Message-----
From: xxxxxxxxxxx@enhance.com
Sent: Wednesday, July 05, 2006 11:25 AM
To: xxxxxxx@nielsentech.com
Subject: 67% Increase in our Commissions! Plus, New Affiliate Program Manager Introduction

 

Dear Enhance Interactive Affiliate,

 

I wanted to send a quick note to introduce myself, as well as pass along some exciting news. My name is A______, and I have recently stepped in as Affiliate Program Manager for Enhance Interactive. As an Enhance Interactive partner, you are an integral part of our success. I am here to provide assistance and tools help you drive sales and increase conversions.

 

Also, I am thrilled to share some great news with you! Starting today, you will be eligible to earn more money as an Enhance Interactive affiliate. We've raised our commissions to $25 per sale (new active account). In addition, you can still offer your Web site visitors a $25 account credit just for trying Enhance Interactive. In the next few weeks, we will also be adding more banners, links and product information to help you generate more activity and revenue.

 

We are excited to have you as an affiliate and greatly appreciate any feedback you may have about the Enhance Interactive Affiliate program. Please feel free to contact me directly if you have questions or requests.

 

I look forward to working with you!

 

Best regards,
- A______

 

Affiliate Program Manager
Enhance Interactive, Inc.
www.enhance.com

 

 

Easy Web Site Submission and Online Searches

 

ZeroPen.com Makes Web Site Submission and Online Searches Easy

A new search engine promises to shake up industry with new technology and free web site submission.

Klamath Falls, OR (PRWEB) July 4, 2006 -- ZeroPen.com, a new search engine built on old school features, provides web site submission to all domain owners for free.

Webmasters are able to list their domains under their own selected key phrases and key words describing their sites. As a result, web searchers will find what they need at a faster rate, and without having to dig through page after page of irrelevant results.

The web site http://www.ZeroPen.com is also known as http://www.0pn.com. The URL begins with the number zero, not the letter O. It is the brainchild of web designer Robert Melluish, does not base its searches on link popularity, unlike most of the larger search engines like Yahoo! and Google.

“Link popularity is unimportant at 0pn.com,” Melluish said. “You don’t have to waste time trying to get people to link to your site, in order to gain rankings in the search engine. 0pn focuses on search words and phrases, not who you know or what company you keep on the Internet.

“We are not your usual search engine, because we have broken away from the norm. We have gone back to the olden days on the Internet when keywords were what mattered,” he said.

In addition, users will not be penalized for associating with sites located in a “bad neighborhood” on the Internet. Webmasters submit a list of URLs (Uniform Resource Locator) to be scanned by the new 0pn Skeleton Crawler to be included in the results database.

According to Melluish, the site is easy to access if domain owners wish to make changes to their submissions.

“You can login and make instant changes to your key words or phrases as your web site evolves,” he said. “No more waiting months for search engine result pages to be updated.”

While still a newbie in the business of Internet search engines, 0pn.com promises to “shake up the search engine industry” thanks to new technologies and repeat users, Melluish said.

About 0pn Search Engine
0pn.com is owned by Robert Melluish and is based out of Klamath Falls, Oregon. 0pn.com provides search engines services to webmasters and to the general public.

Press Contact:
Robert Melluish
541-359-2576
+1 (541) 359-2576

Press release services provided by http://ThatPRGuy.com.

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Press Contact: David Bresnahan
Company Name: THATPRGUY.COM
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Website: http://ThatPRGuy.com