MediaWhiz Division AuctionAds Wins eBay Star Developer Award for ''Most Innovative Application-Buyer'' eBay Developers Conference

 June 21, 2007 - NEW YORK--(BUSINESS WIRE)--AuctionAds, a division of MediaWhiz Holdings Inc., today announced it received the eBay Star Developer Award for "Most Innovative Application-Buyer" at the sixth annual eBay Developers Conference. AuctionAds (www.auctionads.com) enables users to monetize their website by displaying live eBay auctions next to their related copy.

"We are honored to accept this prestigious award, which recognizes that AuctionAds is a successful tool for leveraging the lucrative eBay affiliate system, in a way that is easy for publishers to use," stated AuctionAds CTO David Dellanave.

"The eBay Star Developers Awards recognize developers for their innovation and commitment to the eBay platform," said Max Mancini, senior director of disruptive innovation at eBay. "AuctionAds was awarded for its efficiency using innovative caching techniques, allowing it to serve up 30 million impressions a month with only 200,000 API calls, an impressive volume of traffic per API call."

The eBay Developers Conference in Boston brings together more than 500 third-party developers, entrepreneurs and affiliates to meet with technologists and business leaders from eBay, PayPal, ProStores, Shopping.com and Skype.

About AuctionAds

AuctionAds (www,auctionads.com), a division of MediaWhiz Holdings Inc., users to monetize their website by displaying live eBay auctions next to their related copy.

About MediaWhiz

MediaWhiz is a leading online marketing company delivering a fully integrated solution for brand advertisers, direct marketers and publishers by leveraging its suite of marketing services to achieve measurable results. Services include affiliate marketing, lead generation, email marketing, list management, display advertising, text link advertising and search marketing. MediaWhiz delivers more than 3 million monthly leads to over 3,000 advertisers through its database of more than 100 million consumer email addresses and relationships with over 20,000 publishers. Private equity firm Lake Capital first invested in MediaWhiz in August 2005. Through acquisitions and organic growth, MediaWhiz has established its position as a leading provider of integrated marketing. More information on MediaWhiz is available at www,mediawhiz.com.
Contacts

Berns Communications Group
Joshua Greenwald / Megan Prock
212-994-4660

 

Search Optimization Marketing Workshop, Orange County

Search-Optimization.com's introduction search optimization marketing workshop that includes information on search engine optimization (SEO) and SEM Pay-Per-Click management in Orange County, Southern California.

Costa Mesa, California (PRWEB) June 24, 2007 -- This workshop is an introduction to search optimization marketing for Southern California marketing professionals and is the first in a series being presented by Search-Optimization.com on Thursday June 28, 2007.

The workshop will feature search engine marketing expert Gerry Grant, CEO of Search-Optimization.com, with valuable information on what search engine marketing options are available today. Gerry will talk about writing strategy, optimized content and leveraging your PR with SEO.

The workshop is designed for marketing professionals interested in enhancing their company's brand awareness, increasing sales and maximizing ROI through a strategic Internet presence and top search engine rankings.

Workshop attendees will learn the basics of search optimization marketing, including search engine optimization, pay-per-click (PPC) sponsored traffic techniques and web analytics to fine-tune online marketing for much higher return-on-investment (ROI).

The conference will cover alternatives to pay-per-click (PPC) marketing on Google and Yahoo! with an in-depth look at Microsoft's new PPC search engine MSN AdCenter, as well as using the "other search engines" to lower the cost per visitor. A discussion on PPC "Click Fraud" will be included.

Also covered will be search engine optimization best practices and top ranking factors plus a look at link popularity, search visibility, competitive web site analysis and keyword research. Local optimization techniques, Blogging, podcasting, online video marketing, social networking and Google Mobile tactics will be introduced.

According to Gerry Grant, Founder and CEO of Search-Optimization.com, ''This unique event is for marketing professionals and will serve as an introduction to future workshops. We will be covering strategies that work, and what to do when crafting a search optimization campaign for your company's web site.''

The conference is scheduled for Thursday, June 28, from 10:00 a.m. to 1:30 p.m. at Search-Optimization.com 3303 Harbor Blvd. Suite H-6, Costa Mesa, CA 92626. The admission cost is $58 and includes lunch.

To register or for more information about the "Search Optimization Marketing Conference" for marketing professionals, please visit: www.search-optimization.com http://www.search-optimization.com/seo-sem-events/marketing-conferences.htm or call Gerald Lee at 714-651-5699.

#=##

Press Contact: GERRY GRANT
Company Name: Search-Optimization.com
Phone: 7148650222
Website: http://www.search-optimization.com/

healthdirectory.com.au is Set to Deliver Social Benefits

healthdirectory.com.au combines commercial advertising with community services, assisting not-for-profit and public sector health care providers, and aged care facilities nation-wide to disseminate information on a pro-bono basis.

(PRWEB) June 15, 2007 -- The Australian Health Directory® at healthdirectory.com.au takes its social responsibility to an elevated level. It combines commercial advertising with community services, assisting not-for-profit and public sector health care providers, and aged care facilities nation-wide to disseminate information on a pro-bono basis.

Not-for-profit organisations and support groups are very important contributors to the overall wellbeing of the nation as they create communities for people to connect with, learn to manage their illness better and enjoy a sense of belonging. healthdirectory.com.au provides a platform for improved communication between these groups and their potential members.

The aged care directory that is part of healthdirectory.com.au, has already demonstrated how health service providers and consumers can benefit from community service advertising. The aged care directory is already a valuable resource for potential residents, carers and hospital discharge planning staff. The directory enables users to find nursing homes and hostels within a desired radius around their postcode and to search for vacancies.

healthdirectory.com.au is designed to make it easy for people within Australia and from other parts of the globe to navigate our health industry. There is no other vertical health market directory with a similar purpose - to connect service providers with consumers and B2B suppliers of the industry nation-wide, at a single point.

"healthdirectory.com.au can be used by participants for a range of purposes; to promote support groups, new and existing health services and products, to tell potential staff the benefits of joining a health service and to increase export revenue by communicating to medical tourists about our private sector services" - said Richard O'Hagan, Manager Online Services.

"We live in a competitive global market and have to address the critical shortage of health professionals, especially in rural and remote Australia. healthdirectory.com.au can show off our health and aged care industry to the world, helping to attract doctors and nurses from other countries.

"Climate change, the increasing cost of water, food and energy are likely to have a negative effect on the health of Australians and increase the cost of healthcare. Healthcare consumers and businesses will be forced to look for the closest and most efficient providers to reduce costs. healthdirectory.com.au is ready to assist them by becoming a gateway to the broad range of participants in the health and aged care industry across Australia" - said O'Hagan.


Media enquiries
David Green, Editor, contact via e-mail
email protected from spam bots

#|##

Press Contact: Richard O'Hagan
Company Name: Australian Health Directory
Phone: +61 3 9563 6650
Website: www.healthdirectory.com.au

'Doing Search' Only Counts If You're Seen

by Gord Hotchkiss, Thursday, June 28, 2007

I'M NOT MAKING ANY FRIENDS with Ontario Tourism. Two weeks ago I said in this column they weren't using search. I was quickly corrected by the tourist bureau's Nick Pedota, who told me my claim was "wildly inaccurate" and that Ontario Tourism in fact has "an extensive search program." But based on the following searches I did while in Toronto, Ontario Tourism didn't show for: Ontario vacations, Ontario resorts, Toronto vacations, Ontario getaways and Ontario holidays. According to Google Trends' keyword research tool, these are the most common searches for Ontario, by a substantial margin.

If You're Not Seen, You're Not Doing Search

Here's the reality of search marketing. It's one thing to say "we're doing search" internally -- and it's a totally different thing to have the searcher realize that yes, you're doing search. The smart thing to do here would be to give Pedota and Ontario Tourism the retraction they're looking for and say I made a mistake (which I did). But this proves too good an example of the disconnect I see all the time; managing a search campaign to budgets, not objectives. I stand by my original claim: Canadian advertisers aren't clueing into the power of search.

Nick wasn't really in a mood to share many details of the bureau's campaign, but he did share that they're were bidding on thousands of "targeted keyphrases" and were using heavy geo-targeting to focus on their prime markets (Ontario and the border states). He said that's simply "smart marketing". I can't disagree. It makes sense to target in on your best clicks first, especially if budgets are limited.

Where's the Money Going?

But in this case, are budgets really limited? Let me share some things I was able to dig up on Ontario Tourism's site. First of all, the tourist bureau is doing print (lots of print) and TV (lots of TV). The goal? To drive people to its Web site. Full-page 4-color ads are running multiple times in over 70 dailies and weekly newspapers and 9 magazines. One 4-color full-page ad in the Toronto Star would run about $54,000 (there's a certain amount of guessing here, as print rate cards are really a mathematical exercise in confusion and frustration). Circulation of the Toronto Star is 350,000 (on an average day). An excellent conversion rate for a newspaper ad would be 0.5% That means, ideally, 1,750 people would actually visit the Ontario Tourism website. Now, I have never in my life seen a newspaper ad convert this well, but even if it did, that would be a cost per visitor of $30.85. If the ad doesn't work that well, the average cost climbs dramatically. And you pay whether or not the ad works.

What People Actually Use

Now, courtesy Yahoo Canada and a recent survey, let's look at what actual travelers cite as the most important influencers in making travel plans. Search and Web sites are tied for number one and two, used by 51% of respondents in a recent survey. Newspapers and print? Only used by 7%. But yet, only 2.1% of Canadian ad budgets get spent on search, and 42% gets spent on newspapers and magazines. I couldn't get any specific percentages for Ontario Tourism, but one only has to look at their campaign page to see that search is very likely getting only a fraction of what's going to newspapers and magazines. And don't even get me started on the TV buys.

The Search Story

So, where is Ontario Tourism in the search results? As Pedota shared, they're only geo-targeting the prime markets, and then only for a 3-month period (April through June). Only 1 of the 7 highest traffic key phrases I found (using an Ontario IP) returned an ad or an organic listing for Ontario Travel (the site also hasn't been organically optimized). More specific phrases, like Ontario Summer Vacations or Ontario Wine Getaways, did return more ads.

But by bidding on specific phrases (even thousand of "long tail" ones) and not on the more popular ones, Ontario Tourism is catching less than 10% of all the people using search to plan a vacation in Ontario. And unless you're in the top-sponsored ad locations (which few of the ads I saw were) you're actually only being seen by a small percentage of those searchers (usually 10% to 30% of them) on the results pages you do appear on. So, according to 97 out of 100 people who are using search to find the official site for Ontario Tourism, the tourism bureau is not "doing search." By the way, you could maintain top spot in Google and Yahoo for all the top traffic phrases for less than $2 per visitor. Remember, that ad in the Toronto Star cost, at a minimum, 15 times that!

Again, let's recap. What's the purpose of the campaign? To drive people to the Web site. And not just any one -- THE official Web site of Ontario Tourism, the site most people are looking for on these key phrases.

And You're Spending Your Money Where?

Is it really "smarter" to ignore 97% of the people who are actively searching online to find you, so you can spend more money running ads in newspapers for the 99.5% of people who have no interest in your site at all? And the real irony here is that if people don't click on a search ad, you don't pay! Take a fraction of that budget from the Toronto Star and blow out the geo-targeting and time parameters and go for the high-traffic phrases. After all, there might be people in Saskatchewan or Nova Scotia that are planning a trip to Ontario. Or, perhaps they're planning their trip in September, or February. If not, it's not costing you anything. Try getting the Toronto Star to offer the same pricing model!

Is this really smarter marketing? You decide. The readership of this column includes some of the smartest marketers on the planet. Blog about this and give me your opinion. Maybe I'm missing something, but I've decided I shouldn't apologize for trying to get advertisers to spend money more effectively. After all, in this case, it's really our money they're spending. At least, it would be if I were an Ontario taxpayer. Something tells me after this column, it might be a good thing I live 2000 miles away. As I said, I'm not making any friends in Ontario.

Post your response to the public Search Insider blog.

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech. Check out his blog at http://www.OutOfMyGord.com

Search Insider for Thursday, June 28, 2007: http://publications.mediapost.com

--------------------------------------------------------------------------------
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
For advertising opportunities see our online media kit.
--------------------------------------------------------------------------------
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2007 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

---

Canada, It's Time To Clue Into Search!
by Gord Hotchkiss, Thursday, Jun 14, 2007 11:30 AM ET

I've never hid the fact that I'm Canadian. I'm fervently proud of that fact, and more than willing to take the good-natured ribbing I often get on the road from my American friends. I usually bear the brunt of some Canadian joke on a panel (often, I'm the one telling it) and I'm more than happy to act as a one-person tourism bureau. But this week, at SES Toronto, I've got to say that when it comes to search marketing, Canadian advertisers have their heads up their ass.

Being a Canadian, I've pondered long and hard about whether to soften that comment. After all, heaven forbid it comes off sounding rude. Saying someone, anyone, especially your fellow countrymen, have their heads up their ass sounds so, well, American. It's unequivocal, to the point, in your face, aggressive: everything that Canadians generally aren't. We've had it bred and/or frozen out of us.

But after looking at the facts, I couldn't come to any other conclusion. The irony is that Canadians (I hope myself included) have played a major role in shaping the North American search industry. People like Barbara Coll, Todd Friesen, Andrew Goodman, Ian McAnerin, Ken Jurina and Jim Hedger are considered world-class in the game. But most of us are shaping the industry working with American clients. It's because Canadian advertisers haven't woken up to search yet, and there's just no excuse for that, because Canadian customers are light years ahead of them.

Canada's wired!

Canadians use the Internet more than anyone else in the world. According to comScore (responsible for all the stats in this paragraph), we spend more time online, have more wired households, are more sophisticated in our online behavior, do more searches. Pick your metric, Canada is ahead of the pack when it comes to online usage. For example, when we look at average hours spent online per month, Canadians are top with 40 hours, followed by Israel with 37.4 and South Korea with 34. The U.S. is in 8th place with 29.4. Canada also leads the pack in online reach, with 70% of households wired. This time, the U.S. comes in second with 59%. Average pages viewed per visitor? Canada comes in tops with 3800. The U.K. is second with 3300 and the U.S. clicks in with 2500.

See a pattern emerging? We spend a hell of a lot of time online up here. And much of that time is looking for something to buy. Canadians are the world's best shoppers. We research every purchase down to the nitty-gritty detail. The Internet was created for shoppers just like us.

But what about the advertisers?

I'm writing this at SES Toronto. By common consensus with most Canadian search marketers I've talked to, Toronto seems to be the epicenter of the orifice that Canadian advertisers have lodged their collective heads in. The city doesn't get it, the province doesn't get it, the country doesn't get it. When it comes to search, Canada (with a few exceptions) is clueless.

I remember my first SES in Toronto. I had been attending the U.S. shows for a few years previously, and it was with more than a hint of nationalistic pride that I attended the first Canadian show. But my jaw soon dropped at the questions I was fielding from the audience. This group was at least three years behind the U.S. market. That was four years ago. Since then, the U.S. has dramatically outpaced Canadian growth in search savviness. And if you look elsewhere, almost every market I'm familiar with, including the U.K, France, Italy, Germany and even China is rapidly gaining on the U.S. But Canada still seems to be blundering its way forward, overlooking the fact that Canadians spend a huge amount of time online using search engines. It's to the point where it's unforgivable.

Show us the money!

Here are just a few of the stats I pulled from comScore, Yahoo Canada and other sources:

    * Canadians spend $28.05 in online advertising per Internet user. The US spends $71.43.
    * 21% of Canadians media usage is online, but it gets 6% of the budget.
    * In contrast, newspapers and magazines get a 7% share of total media usage, but capture 42% of Canadian ad budgets,
    * The U.S. spends almost twice as Canada per capita on search marketing.

I did a few searches from my hotel in Toronto to see if the big brands show for common searches. They don't. The quality of sponsored ads up here is abysmal. If you were planning a vacation in Ontario, don't expect to see the official tourism site for the Ontario government in the top sponsored ads. They don't do search. If there's anything our research has shown, it's that you need relevance in top sponsored to encourage interaction with this real estate. Until you get quality advertisers, sponsored is No Man's Land.

So, in an atypical move for a Canadian, I'm railing against the cluelessness of our advertising community. Next time I come to Toronto, you'd better have your act together. Canadian shoppers get it, why don't you?

By the way, sorry if this sounds harsh. Must be all the time I'm spending out of the country. Hopefully my passport won't get revoked.

Gord Hotchkiss is the president of Enquiro, a search engine marketing firm. He loves to explore the strategic side of search and is a frequent speaker at Search Engine Strategies and Ad:Tech. Check out his blog at http://www.outofmygord.com

--------------------------------------------------------------------------------
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
For advertising opportunities see our online media kit.
--------------------------------------------------------------------------------
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2007 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

 

 

Our directory just got the following four submissions from an IP address located in the Ukraine, which just happens to be where the software company that produces WEB CEO Web Site Promotion Software is located:

Title:
Web CEO - Web Site Promotion Software

Description:
Web Promotion Software for Keyword Research, Search Engine Optimization, Search Engine Submission, Ranking Check, Link Exchange, and Traffic Analysis

Keywords:
web site promotion search engine marketing website management web traffic analysis search engine optimization

Category: 74

---

Title:
Web Ranking Software

Description:
Web Ranking Software by Web CEO. Using this web ranking software, you just select the search engines

Keywords:
web ranking software web ceo website ranking webranking report webranking software  website ranking report free website ranking report

Category: 80

---

Title:
Link Popularity Tool

Description:
Link popularity tool by Web CEO, this is now an indisputable part of modern website promotion, helping to save time, effort and to realize web promotion in a process that exhausts all options

Keywords:
link popularity tool increase link popularity link popularity check improve link popularity link popularity tool link popularity checker

Category: 92

---

Title:
PhantomaSEO - SEO Softwares Review

Description:
seo software reviews: Know everything about search engine optimization tools and website promotion packages, get webceo, ibp, seo elite and webposition comparison chart

Keywords:
seo software review seo tools seo software packages search engine optimization software website optimization tool website promotion tool keyword research tools

Category: 80

---

This last site, PhantomaSEO, was interesting and the first one that I looked at. It offers reviews of SEO software, but I could tell right away that one product seemed much better than the others. At first I was not suspicious and even approved the listing with a little editing. Then I noticed the OTHER submissions and it made we wonder. Sure enough, the IP was from the Ukraine and so is Web CEO and a little more digging confirmed the connection. So PhantomaSEO is just a lame marketing review site to promote WEBCEO....!

 

Is the product really so bad that they have to do this? I think I tried a demo copy a couple of years ago and I thought it was "ok". No replacement for a good SEO consultant, but better than nothing. So why turn to this underhanded, dishonest method of marketing? I have no idea, but this kind of stupid stuff is just going to hurt them now. If nothing else, the IP of the submitter has been banned.

GoogleBay, Or EGoogle?

by Mark Simon, Monday, June 25, 2007
AS OF TODAY, EBAY WILL be turning its search ads on within Google -- ending a spat between Google and one of its largest advertisers that's drawn comparisons to a lover's quarrel.

But while the ad standoff may be over, the rivalry has really just begun. EBay and Google, after all, are starting to look more alike every day, and they're headed towards a very similar future. And as their turf continues to overlap, we'll see the eBay-Google spat as a lot more than a tiff -- we'll recognize it for the opening volley in the next great Internet war.

A quick comparison of where Google and eBay are headed will show you what I mean.

Google, the eTail Platform

The first point to consider is that search advertising programs aren't true advertising programs. They're platforms that connect buyers with sellers. Buyers request products or services, and they're shown suppliers who can fulfill those needs. Which suppliers are matched with a buyer is determined, largely, by auction.

And Google's Pay-Per-Action program pulls ads still further away from what we traditionally think of as ads. By driving a particular interaction with the advertiser's business -- be it an e-mail signup or even a sale -- Pay-Per-Action is closer to a shopping cart service or a CRM system than it is to an ad system. Ads tell buyers about businesses; Pay-Per-Action ads live, at least partially, within the businesses themselves.

Currently, Pay-Per-Action lives within Google's content network, not on Google Search. But the program is expanding: last week, Google launched Pay-Per-Action in 24 languages. Expect to see Pay-Per-Action on Google SERPs within the next two years.

Finally, Google Checkout -- Google's payment system and PayPal competitor -- allows Google to serve as the system through which businesses collect payments.

When you add it all up, you get the following picture: Google is a service that uses auctions to match buyers and sellers, and which creates an environment allowing an entire transaction to happen -- from initial contact to final payment. Which, to me, sounds a lot like eBay.

EBay, the Search Engine

If Google is becoming eBay, the same can be said in reverse: EBay is becoming Google.

EBay, at its core, is really a product search engine. Whatever you're looking to buy, you can find it in eBay's site search feature. A visit to eBay.com even places your cursor within the eBay search bar immediately.

Over the coming months, look for eBay to become still more like a typical engine. While eBay currently features search results based on auctions' expiration times, Bog Tedeschi reports in The New York Times that eBay is looking to deliver relevancy-based search listings, based "in part by how well sellers have been rated by other buyers."

Once eBay acts more like a typical, relevancy-based search engine, eBay -- not Google -- may become the new leader in the product search sphere. Google may stay far ahead in share of searches, but eBay has the power to gain far more conversions per search than even Google can. And it's conversions, not searches, that ultimately earn money for search businesses.

The Two Futures are the Same

It's not just that Google is turning into eBay, and vice-versa. Both companies are headed to a collision course in the new horizon of auction-based advertising.

Google's realized that, if it can sell one type of advertising in an auction, it can do the same with many other types of ads -- including print and radio. EBay, for its part, understands that advertising has become a new commodity, which means that eBay can sell advertising through auction just as it sells nearly every other commodity imaginable through auctions. Enter the eBay Media Marketplace, eBay's auction marketplace for buying and selling traditional ad inventory.

The Future is the Environment

Taken together, all of this spells a very different future for the business of search. If Google and eBay continue on their current course, the search business won't just focus on ads: it will be a business of automated sales environments, in which auctions serve as the gateways, but those environments reach every touchpoint from initial contact to sale.

As the current leader in search and auction-based advertising, Google clearly has an advantage in that future. But eBay is the leader in auction-based business environments, so don't rule it out.

Indeed, eBay is already giving Google a real challenge. The eBay Media Marketplace -- created at the request of major advertisers like Wal-Mart and Toyota -- already has a TV network partner in Oxygen. Google, meanwhile, is still talking about entering the TV business as a long-term dream. So whoever wins, both eBay and Google are in for a long, hard slog.

In its pro-Checkout "Let Freedom Ring" party, Google borrowed symbolism from the American Revolution to challenge eBay. By comparing eBay v. Google to armed conflict, Google may have hit closer to the mark than it realized. Google must have sensed that both parties are in for a long, hard slog.

Correction: Friday's Search Insider incorrectly stated the number of people in the U.S. who are members of a racial or ethnic minority. It is actually a bit more than 100 million, not 300 million.

Mark Simon is vice president of industry relations at Did-it, an agency for search engine marketing and auctioned media management based in New York. You can reach Mark at msimon@did-it.com. 

Search Insider for Monday, June 25, 2007: http://publications.mediapost.com
--------------------------------------------------------------------------------
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
For advertising opportunities see our online media kit.
--------------------------------------------------------------------------------
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2007 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001
 

Ever hear of Internet.com? Well I just got spammed by the company that is behind it, Jupitermedia Corporation. I got an email from Drew Jenkins whom I first thought was interested in discussing our joining their partner program which includes 130 sites. Well during our phone call, in which Mr. Jenkins admitted the email was unsolicited commercial email (SPAM). It turns out that to join the "Partner" program, you have to pay about $5,000 a month. Sounds like advertising or paid links, but not any kind of "partnership" as I understand the term. The list of partners they have is impressive. I wonder if the partners are aware that the company is using SPAM?

As I mentioned in my follow up message to Mr. Jenkins, if they have to use SPAM to get new "partners", it must mean that their advertising program really doesn't work very well, does it? I am just so shocked that a compay as large as Jupitermedia Corporation would permit employees to use spam in their marketing, but perhaps upper management doesn't know... yet! Here's the email I got:

---

-----Original Message-----
From: Drew Jenkins [djenkins@jupitermedia.com]
Sent: Monday, June 25, 2007 9:46 AM
To: djenkins@jupitermedia.com
Subject: Jupitermedia Commerce Partner Program
Importance: High

Dear Sirs:

I was on your website today and wanted to contact whoever handles your company's online marketing about the Jupitermedia Commerce Partner Program.  We are a network of 130+ B2B websites for web developers/marketers, IT professionals, etc.  Our network gets over 20 million unique monthly visitors each month. 

Please have someone call me at 203-662-2839.

Jupitermedia

Jupitermedia (NASDAQ: JUPM) is the parent company for the Internet.com, Earthweb, Graphics.com and DevX network of over 130+ Websites (www.internet.com ).  These wholly owned and operated properties generate in excess of 350 million page views with over 20 million unique users on a monthly basis. The Web properties offer news, resources, tools and information, downloads etc, to a Business-to-Business IT Management, web developer and professional user base. You can find additional site information and site demographics by visiting http://www.internet.com/mediakit/ and you should also find our commerce Partners page helpful- http://www.jupitermedia.com/partners/

Commerce Partner Program

Our Commerce Partner program launched nine years ago, is set up to direct our user base to our partner's Web site and to encourage them to take action. We do that by offering each of our partners an exclusive "space" that is defined on an INTERNET.COMMERCE navigation bar, which can be viewed on the Commerce Partners page http://www.jupitermedia.com/partners/. The INTERNET.COMMERCE navigation is also found throughout all the Web properties that make up the high page rank JupiterWeb network so it receives very prominent visibility. A typical program is set up to deliver 500,000 banner impressions per month, a minimum of seven million text link impressions per month for the descriptive term best indicating their exclusive offering-business model and also 75,000 skyscraper impressions.  A listing on our partner page with a company profile is also included.  An example of this would be the "domain registration" link we have for our Commerce Partnership with Domain Bank, one of our original partners dating back over nine years. These text links appear in the INTERNET.COMMERCE navigation box appearing on approximately 130+ JupiterWeb properties.

The Commerce Partnerships are  $5000 per month but can be discounted for longer terms that are prepaid. If you are interested in taking it to the next step, please call or let me know via email when you would like to start or if you have any questions. 

Best Regards,
Drew Jenkins
Director, Commerce & Licensing

Jupitermedia Corporation
23 Old Kings Highway South
Darien, CT  06820
203-662-2839 Phone
203-655-9582 Fax

ZoomInfo Opens Business Information Search Engine to B2B Advertisers

ZoomInfo.com Cited by Nielson/NetRatings as the Fastest Growing Network.

Waltham, Mass. (PRWEB) June 25, 2007 -- According to Nielson/NetRatings, with 275% annual growth, ZoomInfo is the fastest growing network in the country, closely followed by YouTube at 271%. Now, through an agreement with Ask.com to serve syndicated ads across its business information search engine, ZoomInfo enables business-to-business marketers to have direct access to over 4.5 million unique monthly visitors. Marketers will now be able to target a highly coveted business audience, based on searches for product categories, companies, industries and more.

Enquiro, a search engine marketing firm that provides search marketing and usability consulting specifically tailored for B2B marketers, recently conducted an in-depth study of online usage by B2B buyers. Enquiro's research found that 63% of B2B buyers start with a search engine and 85% use a search engine at some point during their buying process. However, according to Enquiro, more than one third of those B2B buyers could not find everything they were looking for via traditional search.

In April, ZoomInfo unveiled its new ZoomInfo.com site to address the specific needs of business information searchers. ZoomInfo.com users are business people looking for comprehensive information on industries, companies, people, products and services. ZoomInfo delivers highly relevant results that are optimized for its business-oriented audience. Whereas traditional search engines treat a search for "enterprise router" as a set of keywords and return a mixed-bag of results, ZoomInfo's semantic search technology understands that "enterprise router" is a unique business concept - in this case a product - and returns a list of companies that compete in the enterprise router business.

With its partnership with Ask.com, ZoomInfo.com is opening a powerful B2B marketing platform to online advertisers. ZoomInfo's business users, coupled with the search engine's highly relevant results, create a high impact opportunity for B2B advertisers. ZoomInfo.com users average about 15.5 million business-oriented searches each month. Through the new relationship with Ask.com, B2B advertisers will be able to place targeted advertising next to these highly focused business searches.

"Until now, B2B search engine marketing has been drowned out by consumer keyword ads on traditional search engines," said Bryan Burdick, COO of ZoomInfo. "Enquiro's research proves that B2B buyers are committed to the process of looking online for vendors, but it's a painful process because traditional search engines don't cater to their needs. ZoomInfo understands this, and has delivered a search engine designed with the business user in mind. And now, we're addressing the distinct needs of B2B marketers who need to deliver their messages to a highly targeted, valuable, audience. In the coming months, we expect to announce more opportunities designed to help these marketers further reach that audience."

About ZoomInfo
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on nearly 36 million people and over 3.8 million companies, and its search engine adds more than 20,000 new profiles every day.

According to Nielson/NetRatings, ZoomInfo is the fastest growing network in the country, with 275% annual growth. More than 4 million people search www.ZoomInfo.com every month. In addition, over 1,700 customers, including Google, Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.

Media Contacts
Kari Hanson, Director of Corporate Communications
ZoomInfo
781-693-7537

Rachel Labas, Senior Account Representative
Lois Paul & Partners
781-782-5000

##|#

Press Contact: Kari Hanson
Company Name: ZoomInfo
Phone: 781-693-7537
Website: http://www.zoominfo.com

 

Search Marketing Expo - SMX Local & Mobile - Announces Keynote and Opens Registration with $400 Early Bird Savings

Special rate is available for a limited time for the Denver, October 2007 conference focusing on local search and mobile search marketing; Peter Horan, CEO of IAC Media & Advertising will deliver keynote

Redding, CT (PRWEB) June 22, 2007 -- Search Marketing Expo - SMX Local & Mobile opened registration and announced its keynote speaker for this October 2007 conference.

SMX Local & Mobile is part of a series of conferences hosted by Search Engine Land. Conference co-chairs are Chris Sherman, executive editor, and Greg Sterling, Local & Mobile correspondent.

Peter Horan, CEO of IAC Media & Advertising, will deliver the keynote speech at the conference, which will be held at the Hyatt Regency Tech Center in Denver, October 1 & 2. Horan is responsible for the strategic growth of the IAC's Media & Advertising sector, which is comprised of local search leader Citysearch, IAC Search & Media businesses Ask.com, IAC Advertising Solutions and IAC Consumer Applications & Portals, and Evite.

Registration is open and seats are limited. A special introductory rate of $995 is now available at a $400 savings off the on-site rate. Thereafter, the price will increase to the full conference rate of $1,395 in stages. Individuals interested in taking advantage of the special rate can register at SMX Local & Mobile

"SMX Local & Mobile will focus on tactical solutions for marketers looking to learn more about how local and mobile search marketing affects their business," said Sterling.

Local and mobile search promises to be the next significant opportunity for interactive marketers. Predictions vary, but the consensus is that the market will support more than $8 billion in ad spending by 2010.

SMX Local & Mobile is a two-day conference with two session tracks each day. Sessions include:
•Community-Driven Local Search
•Managing a Local/Mobile SEM Campaign
•Pay-Per Call Ads: Living up to the Promise
•SEO Best Practices for Mobile Search
….and more

A complete agenda is available here: SMX Local & Mobile Agenda

Companies wishing to participate in Search Marketing Expo - SMX Local & Mobile as exhibitors and sponsors should contact Sean Moriarty at (203) 536-4004.

About Search Marketing Expo and Third Door Media:
Search Marketing Expo is produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Other Third Door Media properties are the fast-growing search marketing news and analysis site Search Engine Land, which launched in December 2006 and attracted more than 245,000 unique users in May 2007. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services.

##\#

Press Contact: Claire Schoen
Company Name: Third Door Media, Inc.
Phone: (203) 664 1350
Website: www.searchmarketingexpo.com

 

Mozeo Launches Mobile Advertising Through Text Messaging

Mozeo has fully integrated mobile advertising into their text messaging services and offerings.

Syracuse, NY (PRWEB) June 5, 2007 -- Mozeo has fully integrated mobile advertising into their text messaging services and offerings. Mozeo is becoming one of the fastest growing mobile communities, and can now enable businesses to tag all Mozeo messages with their direct advertisement. Advertising campaigns can be targeted locally and nationally through the Mozeo network.

With the growth and widespread usage of text messaging, Mozeo is at the forefront of enabling dynamic mobile communication services. Mozeo currently offers two great services on their website Mozeo TxTCast and Mozeo GoGroups. Through Mozeo's TxTCast anyone can create a text message broadcast and send it out to the world. TxTCasts are perfect to promote a band, blog, bar or restaurant, almost anything imaginable. Through Mozeo Go Groups, anyone can reply to everyone, it's the best way to connect directly to a group of friends. When a message is sent, everyone receives it. When someone responds, everyone receives it. People are free to communicate together using simple text messaging.

Now with Mozeo Mobile Advertising, all messages sent can be tagged with a simple ad. It is direct, yet unobtrusive, to get a marketing message across. All tags appear separated from the main message, yet easily readable and always in direct view of the end user. The marketing opportunity created truly enables the mobile phone as a direct medium to touch consumers. The potential of reaching customers directly is now easily and readily available to anyone.

Since the launch of all their services, Mozeo's user community has been on a steady path of growth and success. This growth has a lot to do with Mozeo's services being free of charge, free of spam, and easy to use with no special software or downloads. In addition, all major mobile phone carriers are supported in the United States, making Mozeo a widespread phenomenon.

As more users continue to flock the site, Mozeo is finding a niche in helping businesses, of all sizes, market to their customers. Any business, can create a TxTCast, gather a list, and market to people who want their products. "It's the most direct way for me to keep in touch with my customer base" says Jay Chandley a pizza shop owner in New York City. Now offering mobile advertisements can give any client a full mobile marketing package.

So what's next for this exciting startup? As Business Development Manager, Stacey Jacobs, puts it, "You have not seen anything yet". "Mozeo labs are flourishing with great new ideas that will be launched over the next few months, so stay tuned".

In a world of constant communication and connectivity via the mobile phone, Mozeo is powering mobile lives.    

#/##

Press Contact: Nick Fruscello
Company Name: Mozeo, LLC
Phone: (315) 882-2560
Website: http://www.mozeo.com

Today we took a little visit to Reinvent Technology's web site, the company that is owned by Kevin Ham. We were looking for press releases that we could use on our site as content. We first checked Google and were disappointed to find nothing new and actually a lack of any recent news as well.

We need more content because if it all dries up no one will visit our site and well I'm sure you know how depressing THAT would be...

So while there were no press releases or news there, we did notice that they have a list of domains the company owns and we thought our domainer readers would be interested in knowing what they were.

So here is the list that we found on  http://www.reinvent.com/domains.html: 

3dAnimation.com
AcousticGuitars.com
Actor.com
AdventureJobs.com
AffiliateMarketing.com
Alcohol.com
Alcoholics.com
ArticleFinder.com
AskQuestions.com
Attorney.com
AutoLocater.com
AutoTrading.com
Awning.com
BabyGifts.com
BabyShowerGames.com
Baptism.com
BarbadosRentals.com
BarCodeScanners.com
BargainHotels.com
Be.com
Beat.com
BestFlights.com
BibleCollege.com
BicyleVacations.com
BioChemistry.com
BoardingSchool.com
Bogota.com
BonAppetite.com
BonBon.com
BrainBusters.com
BridalBouquets.com
BridalDresses.com
BudgetVacations.com
BuyAutos.com
CameraPhone.com
CanadaNews.com
Car.net
CarDecals.com
CarDetailing.com
CardScanner.com
CareerPathways.com
CareerTest.com
CarFinancing.com
CarPaint.com
CarpetDealers.com
CarPhone.com
CarRent.com
CashPayDay.com
CellularPhones.com
CheapScooters.com
CheapTires.com
CheapTravel.com
ChildrenGames.com
ClassmateFinder.com
CollectableDolls.com
ColonialHomes.com
Commercials.com
Consolidate.com
CouponSaver.com
CreditRating.com
CreditReportOnline.com
CrossStich.com
CruiseFinder.com
Cycle.com
Cyprus.org
DesignerDresses.com
Diabetic.org
Dialysis.com
DiscountAuto.com
DiscountCruise.com
DiscountVacation.com
Diseases.com
DogBeds.com
DogKennel.com
DownloadRingtones.com
DownloadSongs.com
DreamAnalysis.com
DrugAddictions.com
DvdCovers.com
ElementarySchool.com
Elyrics.com
EmploySearch.com
Eparty.com
Etextbooks.com
Eticket.com
ExpensiveCars.com
ExtremeGames.com
FaxOnline.com
FicaScore.com
FileShare.com
FlightChecker.com
ForceField.com
Francais.com
FreeHost.com
FreeLegalAdvice.com
FreeMusicVideos.com
FreePhoto.com
FreeTones.com
FreeVideo.com
FunnySongs.com
FurnishedApartments.com
FurniturePatio.com
Garnets.com
GeoThermal.com
GoldMarket.com
GolfInFlorida.com
GolfSwings.com
GospelMusic.com
GroupHomes.com
Hairs.com
HawaiianWedding.com
HawaiiVacationHomes.com
HDTV.com
Headstones.com
HealthCareers.com
HermitCrab.com
HooverDam.com
HouseSeeker.com
IncomeFromHome.com
Infertility.com
InkRefills.com
InMotion.com
Innovations.com
Instrumentals.com
InternetStats.com
Investigator.com
InvitationCards.com
Kalahari.com
KidsVacations.com
LaHotels.com
Laptop.com
LastMinuteTravelDeals.com
LasVegasShowTickets.com
LCD.com
LCDprojector.com
LeatherHandbags.com
LivingRooms.com
LoansForBadCredit.com
Lupus.com
MauiVacationHomes.com
MBAdegree.com
MedicalBracelets.com
MedicalCodes.com
MedicalHealth.com
MedicalHelp.com
Medrx.com
MexicoChat.com
MobileHomeParks.com
ModularHome.com
MontegoBay.com
MortgageCalculators.com
Mother.com
MovieSearch.com
MusicShare.com
MyMeds.com
NaturalRemedies.com
NewCellPhones.com
Notebook.com
NowAndForever.com
NurseFinder.com
NY.org
NYC.org
OnlineBanking.com
OnlineCreditReports.com
OnlineCreditReport.com
OrganicWine.com
Orthotics.com
OverSeaJobs.com
PChardware.com
PeopleSearch.com
PersonalChoice.com
Pharmaceutical.com
PhysicianSearch.com
Planetarium.com
PlayGame.com
Preview.com
Proverbs.com
PublicSchools.com
PuppyTraining.com
QAtester.com
RaceCars.com
Rapture.com
Refurbished.com
Religion.com
Reptile.com
ResumeBuilders.com
RoutePlanner.com
SalesTraining.com
SchoolGrants.com
ScooterDepot.com
SlideShows.com
SecondWorldWar.com
ServiceDogs.com
SevenWonders.com
SevenWondersOfTheWorld.com
Sidekicks.com
Sitcom.com
Skateboard.net
Skins.com
Slapshot.com
SlumberParty.com
SoapOpera.com
SongText.com
SpainHoliday.com
Spanish.com
SpanishTeacher.com
SpanishTranslations.com
Spyware.net
StockAnalysis.com
StorageUnits.com
Streetrods.com
StudentCollegeLoan.com
TahoeAccomodations.com
TanningSalons.com
TestEquipment.com
TheHolyBible.com
TimeShare.org
TrailerHomes.com
TrainingDogs.com
TravelFares.com
TravelLastMinute.com
TravelPlanner.com
TravelShop.com
TubalLigation.com
TummyTucks.com
TypeOnline.com
UnclaimedFunds.com
UsedBikes.com
UsedSUV.com
USmail.com
USweather.com
UtahVacations.com
VacationGetaways.com
Vacuum.org
Venture.com
Vest.com
Vids.com
VirtualLibrary.com
WasteContainers.com
WebPageMaker.com
WebStats.com
WeddingGowns.com
WeddingInvitation.com
WeddingShoes.com
Wire.com
WishingWell.com
WorkUniforms.com

I took a look about a dozen of these domains and I was struck by how pedestrian most of the parking pages were. I didn't see that any were what I would consider optimized and I would have expected that the owner would have these puppies humming with really nice templates and some kind of content.

Perhaps they generate so much income as they are that it's not a concern. None that I saw had any Google PageRank either. I did find one site that had a link to actor.com and it looks like the domain used to have a real site at one point...

If it were my domain I'd... "What would you do daddy, what would you do?"
Well, if it was MY domain, I'd... "What would you do daddy, what would you do?"
Smother that domain in Keywords and Wikipedia re-writes,
And host it on my own.

-With Regrets to Zappa Frank "Brown Shoes Dont Make It"

Millionaires Among Us - Vancouver's Domainers Cashing In
By Julianna
The article came on the heals of Business 2.0 Magazine's cover story about Vancouver resident Kevin Ham, proclaiming him "the most powerful dotcom mogul you have never heard of". Arguably the most successful domainer in the world, ...
WebnamesBlog.ca - http://webnamesblog.ca

Money, Money, Money
By Sean Charnock
The article is about Kevin Ham, who has built a $300 Million Dollar portfolio of domain names. $100000 for Greeting.com, and $31000 for Christianrock.com and so on. He's a domain name mogul. In a technology world, this seems to be the ...
TheInnerLayer -- where SL'ers... - http://theinnerlayer.softlayer.com/

SHOW ME THE MONEY - PAULA MOONEY'S MAKING MONEY ON THE INTERNET LIST
By The Old Vic(The Old Vic)
Kevin Ham ($300 million - although not $300 million a year it must be said) and 2. Frank Schilling ($20 million - again not annually) to the bottom 118. Fame Fire with $19 (well done for having the guts to admit it but it could prove to ...
NET MONETIZATION - http://www.netmonetization.com/

Ringtone.com, Mobile Entertainment Site, Certified to Join TRUSTe Privacy Seal Program

Ringtone.com, LLC announced that its site has been certified to display the TRUSTe Privacy Seal. By displaying the TRUSTe Privacy Seal Ringtone.com demonstrates its commitment to protect consumer privacy and foster trust online.

St. Cloud, MN (PRWEB) June 2, 2007 -- Ringtone.com, LLC announced that its site has been certified to display the TRUSTe Privacy Seal. By displaying the TRUSTe Privacy Seal Ringtone.com demonstrates its commitment to protect consumer privacy and foster trust online.

TRUSTe, the leading privacy certification and seal program recognized by Forrester research, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with TRUSTe's consumer dispute resolution process.
The TRUSTe Privacy Seal communicates to consumers that Ringtone.com has posted a privacy statement and that its information gathering and dissemination practices follow guidelines for notice, choice, access, security and redress outlined in the Federal Trade Commission's Fair Information Practices. Specifically, Ringtone.com agrees to:

•    Disclose their information gathering and dissemination practices;
•    Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
•    Provide consumers with access to their personal information to correct any inaccuracies; and
•    Ensure that reasonable security mechanisms are being used to protect the data that is collected.

"We are pleased to join TRUSTe in supporting responsible information practices online," said Robert Weber, CEO of W3i, "Our goal is to continually improve the user experience so we earn their trust for a positive, on-going relationship; and an important part of this is to follow the TRUSTe certification guidelines."

About Ringtone.com
Ringtone.com is a subscription-based mobile entertainment site for the socially-conscious. As one of the fastest growing mobile content providers, Ringtone.com provides Ringtones, Wallpapers, Social Networking Tools, Text Services, and more to its users. It is compatible with all major carriers: Cingular (AT&T), Sprint, Verizon Wireless, T-Mobile, Nextel, Boost Mobile, Alltel, and Cellular One/Dobson. Ringtone.com is a W3i company. To learn more about Ringtone.com, visit www.ringtone.com.

About W3i
W3i delivers proven downloadable content solutions. With over 15 million unique users each month, W3i provides a receptive consumer base for customized, targeted marketing programs including software marketing, lead generation, display advertising and product placement. The three Weber brothers, owners of W3i, are recent winners of the Ernst & Young Entrepreneur Of The Year® 2006 Award in the Minnesota and Dakotas region. To learn more about W3i, visit www.w3i.com.

About TRUSTe
TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe certifies more than 2,000 Web sites, including the major internet portals and leading brands such as Microsoft, IBM, Oracle, Nestle, Intuit and eBay. TRUSTe resolves thousands of individual privacy disputes every year. To learn more about Internet privacy visit www.truste.org.

Press Contact:
Deborah Childers
W3i Holdings, LLC.
deborah.childers @ W3i.com
320-257-7571

##^#

Press Contact: Deborah Childers
Company Name: Ringtone.com, LLC
Phone: 320-257-7571
Website: www.ringtone.com

Top Ten Global Launches Ten Web Magazines With Community-Powered Vertical Search

Top Ten Global today at TopTenGlobal.com launched ten web magazines that offer an innovative combination of human-crafted search results and community-powered vertical search.

San Francisco, California (PRWEB) June 21, 2007 -- Top Ten Global today at TopTenGlobal.com launched ten web magazines that offer an innovative combination of human-crafted search results and community-powered vertical search.

Top Ten Global brand web magazines launched today include:
TopTenAutoInsurance.com, TopTenChocolates.com, TopTenCredit.com,TopTenFinance.com, TopTenFlowers.com, TopTenFurniture.com, TopTenHealth.com, TopTenHomeInsurance.com, TopTenRentalCars.com and TopTenStorage.com

Each site has deep integration with Google Custom Search. Community members tag, annotate and then rate bookmarks to generate a collection of highly relevant search results for each vertical niche. Search result collections are stored as structured data, syndicated in RSS feeds and shared in RDF format with other Semantic Web applications.

For additional information, please visit: TopTenGlobal.com

About Top Ten Global Incorporated ("Top Ten Global"):
Top Ten Global publishes "Top Ten" themed web magazines with social bookmarking and vertical search. Top Ten Global builds communities around popular vertical niches and leverages the collective intelligence of humans to improve machine-based search results.

Contact:
Jonathan Ledergerber
Top Ten Global Incorporated
415-869-8849
pr @ toptenglobal.com
http://www.toptenglobal.com

##|#

Press Contact: Jonathan Ledergerber
Company Name: Top Ten Global
Phone: 415-869-8849
Website: http://www.toptenglobal.com

Balihoo, Advertising Industry's First Vertical Search Engine, Launches Beta

Balihoo Inc., developer of the advertising industry's first and only vertical search engine for advertising media, announced today that it has launched a broad Beta Program involving a group of companies representing more than $25 billion in U.S. media spending annually.

Boise, ID (PRWEB) June 19, 2007 -- Balihoo, developer of the advertising industry's first and only vertical search engine for advertising media, announced today that it has launched a broad Beta Program involving a group of companies representing more than $25 billion in U.S. media spending annually. Participants in the program include media buying firms, advertising agencies and major national advertisers.

The Balihoo search engine enables advertisers and agencies to search for media properties that are most relevant to their advertising campaigns, gather and analyze information about those properties, and interact with media owners to build and execute media plans. Balihoo works across geographies and on any media type including TV, radio, print, interactive and out-of-home.

Balihoo expects the Beta Program to run approximately four weeks, after which the company will review feedback and make any needed modifications to the platform before its highly-anticipated market launch in fall 2007. The Beta Program is starting with a core group of participants, however additional participants will be invited into the program as they sign-up on the Balihoo website. Interested individuals and companies are encouraged to go to the Balihoo website and sign up to be involved in the Beta Program.

"Input from participants in our recently concluded demo trial stage indicates that Balihoo will provide significant time and cost savings to the media buying and planning community," said Pete Gombert, Balihoo's chief executive officer. He continued, "The feedback from the Beta Program will enable us to fine-tune the application and ensure Balihoo is poised to launch in the fall as a ground-breaking application in the advertising media industry."

About Balihoo
Balihoo, based in Boise, Idaho, has developed the advertising industry's first and only vertical search engine. This web-based platform fundamentally changes the media industry landscape by enabling the quick and efficient discovery of best-suited media and advertising opportunities across any medium. With a database that is the world's largest collection of advertising opportunities, Balihoo greatly simplifies the media landscape, helping advertisers and agencies to sort through the massive number of available media properties. The Balihoo search engine lets media buyers zero in on media opportunities based on variables including demographics, geographies, keyword and specific media types… or any combination thereof. For media owners, Balihoo extends the visibility and accessibility of advertising opportunities to drive interest and sales.

###

Press Contact: Shane Vaughan
Company Name: Balihoo
Phone: (208) 629-7520
Website: http://www.balihoo.com/

Technology: How Cameroon Auctioned Its Internet Namespace
African Path - Minneapolis,MN,USA
According to the article, the brain behind it all is Kevin Ham, described as "the most powerful dotcom mogul you've never heard of"
http://www.africanpath.com/p_blogEntry.cfm?blogEntryID=1060

To Own The Internet
By SCUBILLOS
According to Business 2.0 magazine, Kevin Ham is the "most powerful dotcom mogul," after building a $300 million empire by bidding on successful domain names at auctions (like those at The Venetian in Las Vegas.) Even though the dot-com ...
- http://www.businessquickie.com/

The business of domain names
By Michael Tavani(Michael Tavani)
Kevin Ham is the most powerful dotcom mogul you've never heard of, reports Business 2.0 Magazine. Here's how the master of Web domains built a $300 million empire. And by the way chalklit.com, theyup.com (young urban professional), ...
Urban Eola - http://www.urbaneola.com/

Yahoo Outsmarts Google in Cameroon Domain Play ?
By ekwogefee
Kevinham In the June cover story of Business2.0, The Man Who Owns The Internet, I write about how a domainer named Kevin Ham struck a deal with the government of Cameroon to set up a wildcard -- a line of software code that reroutes all ...
- http://ekwogefee.akopo.com

The Ultimate Way To Get Rich From Domain Name Typos
By Luke
I read this article in Business 2.0 magazine the other day and was amazed not only by how many domain names Kevin Ham owns, but also by his ingenious idea to grab traffic for unregistered domain names. Basically, he struck a deal with ...
borloz.com - http://borloz.com

The man who owns the Internet
By michaeljung
The man at the top of this little-known hierarchy is Kevin Ham -- one of a handful of major-league "domainers" in the world and arguably the shrewdest and most ambitious of the lot. Even in a field filled with unusual career paths, ...
- http://michaeljung.wordpress.com

Looking for Google's Future? You Can Find It On EBay

by Mark Simon, Monday, June 18, 2007

THE GOOGLE worldview is a thoroughly binary one. There are Google users, and then there's everyone else. Google users are treated like royalty. Everyone else is a potential resource for users -- nothing less, and nothing more. That view has made many enemies for the Frienemy over the years. It's also made it the unrivaled information resource on the Web.

But times are changing.

As Google expands far beyond search -- and into a vast array of online and offline businesses, from TV advertising to software applications -- Google will need to think beyond the basic terms of Google services and users. It will need to think in terms of partnerships with a slew of different companies and organizations. To understand how drastic a shift that is, consider last week's spat between Google and eBay.

For a while now, Google has been looking to push Google Checkout, its PayPal competitor, onto the eBay system. In a move to flex its muscles so eBay would pay heed, Google invited eBay Live! conference attendees to a Google party, posted on the Google Checkout blog under the heading "Let Freedom Ring." In that same post, Google referred to the party as "a celebration of user choice." The "choice" here was the choice of different payment systems within eBay -- PayPal or, if Google gets its way, Google Checkout.

EBay was not amused. In retaliation, it pulled all of its monthly $26 million in spend out of Google advertising. Google hurriedly cancelled the party; but the damage was already done. As of this writing, the eBay ads have yet to return to the Google SERP.

The party seemed like an audacious move on Google's part -- but it was largely in keeping with Google's style. In the party invitation, Google presented itself as a solution that gives eBay users more choice. It's the old model of users, with Google's help, up against the rest of the world. It's not so different from the way Google ignores protests of news organizations, book publishers, and the occasional porn provider about Google News, Google Book Search, and Google Image Search (respectively) -- all by arguing that Google is providing a better end-result for search users.

But what Google has failed to grasp is that eBay is different. Google can antagonize news organizations, book publishers, and the adult industry, because it doesn't hold major partnerships with them. But eBay, as Google's largest advertiser until last week, was a true partner. And offending partners doesn't make for good business.

As Google looks to expand its kingdom in both scope and depth across the information universe, partnerships with other businesses will become increasingly important -- and there will be far fewer bridges Google can afford to burn. Consider, for example, how much Google will need to rely on the entertainment industry's help in making good on its $1.6 billion YouTube buy. If it wants to keep YouTube traffic long-term, Google will need the professional content that, in pirated form, currently drives so much of YouTube's viewership. To keep that professional content flowing, Google will need the help of the very Hollywood businesses that it's alienated since buying YouTube last winter.

Even Google's relationship with users themselves is becoming more complex. As Google looks to provide more and better search information, it's also gathering more personal information. As I wrote two weeks ago, the numbers aren't in yet on how comfortable the world is or is not with Google and privacy. But many users are bound to feel that Google is spying on them, and privacy issues will only become more serious as personalized search ramps up, while Google Street View goes full-steam.

The lesson here for Google is that it's not 1998 anymore. Google is no longer leading users as, together, they shape the infant Web into whatever it can become. Google is #241 on the Fortune 500, sells for over $500 a share, and is looking to expand far beyond its unrivaled leadership on a fully-established Internet. Google is no longer the maverick upstart. Google is the establishment.

I, for one, think that's great -- when was the last time such a smart, user-friendly company joined the establishment? But being part of the establishment means that you have a lot more friends to lose, that there are more toes you risk stepping on, and that consumers won't necessarily reward you as a friend -- they'll see you as a corporation providing a service.

And so a decade after it began, Google can't afford to act as a lone player anymore. If it does, we might see a lot more partners than eBay jumping ship.

Mark Simon is vice president of industry relations at Did-it, an agency for search engine marketing and auctioned media management based in New York. You can reach Mark at msimon@did-it.com. 

Search Insider for Monday, June 18, 2007: http://publications.mediapost.com

--------------------------------------------------------------------------------
If this issue was forwarded to you and you would like to begin receiving a copy of your own, please visit our site - www.mediapost.com - and become a complimentary member.
For advertising opportunities see our online media kit.
--------------------------------------------------------------------------------
We welcome and appreciate forwarding of our newsletters in their entirety or in part with proper attribution.
(c) 2007 MediaPost Communications, 1140 Broadway, 4th Floor, New York, NY 10001

---

[ Editor's comments: What's funny about the timing of all this is that the new advertising system from AuctionAds uses the vast inventory at eBay to create ads which people can use on their blogs and web sites, just as they do with the ads from Google. The system is catching on quickly and may overwhelm the company providing the service if they don't watch out!

eBay Alerts Make it Easier for Mobile Consumers to Bid More and Win More

LAS VEGAS, NV, June 14, 2006 - eBay today introduced eBay Alerts, an extension of eBay Wireless which enables users to win more listings on eBay even while on the go. eBay Alerts, unveiled at the fifth annual eBay Live! Community Conference, notify users with eBay listing updates through phone calls, text messages and instant messages, and allow users to bid on auction-style listings from their wireless devices.

"As consumers' lifestyles become more mobile, eBay Alerts help by driving more demand to our sellers and making it easier for our buyers to stay involved in the auction process before an item listing closes," said Eric Shoup, group product manager of eBay Wireless.

eBay buyers can elect to receive a phone call alerting them that three minutes remain before a listing ends. The service gives buyers an easy and convenient way to check an item's status or place bids by phone. This feature will be available in July and will be rolled out as a pilot program. The phone call alerts are powered by UnWired Buyer, provider of an event-triggered, voice-based e-commerce platform and a member of the eBay Developers Program.

In addition, eBay buyers can choose to receive bidding update alerts and bid on items via text messages on mobile phones. Known as SMS alerts, users can receive "outbid" and "item ending soon" text messages for any item they choose and can re-bid via SMS. There is a nominal fee associated with SMS alerts of $0.25 for up to 10 messages per item that will appear on the user's cell phone bill. SMS alerts will become available during the week of June 11th. VeriSign delivers eBay's SMS alerts in the U.S. using VeriSign's Intelligent Messaging Network.

Similarly, buyers can now receive "outbid" and "item ending soon" alerts using AOL Instant Messenger, Yahoo! Messenger, or MSN Messenger for any of the items they are bidding on. This service will also be available via Skype in 2007. As a part of this free notification service, eBay will send a link leading back to the item on eBay, where buyers can increase their bid if they wish. This service becomes available at the end of June.

At this time, eBay Alerts are available in the U.S. only. Links for all three methods have been added to item pages across the eBay site, so buyers can simply choose any or all types of alerts for a particular item. Plus, users can set their overall preferences in "My eBay" to receive a text message or instant message.

For more information, go to: http://wireless.ebay.com/

About eBay

Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. Through an array of services, such as its payment solution provider PayPal, eBay is enabling global e-commerce for an ever-growing online community.

eBay is The World's Online Marketplace®.

Receivelinks.com Limited Time Special Offer Get 500 Free Links To Your Site

Receivelinks.com, an Internet link exchange network, is offering 500 free points per month for three months to any member who adds a site worth at least 500 points. This is a limited time special offer, and it expires June 30, 2007. Internet business owners who want to optimize their websites and increase traffic and sales will benefit from taking advantage of this free, limited time offer. It's an opportunity to see how receivelinks.com can increase your sales and maximize the income potential of your website or websites.

Benton, AR (PRWEB) June 15, 2007 -- Receivelinks.com, an Internet link exchange network, is offering 500 free points per month for three months to any member who adds a site worth at least 500 points. This is a limited time special offer, and it expires June 30, 2007.

Link building is a search engine optimization tool that drives business to your website. Building link directories by hand is time consuming and tedious, and reciprocal link exchange programs yield poorer page ranking than sites with one way links. (One way links are links to your website from another one, without a reciprocal link being placed on your website.)

Receivelinks.com members accumulate points that are used to purchase one way links to their websites. The point value of a web site is determined by evaluating a number of factors, including search engine ranking, the number of link spaces provided, the number of searchable pages and the effectiveness of the website itself. Members can include multiple web sites and multiple pages within each website in their receivelinks.com accounts.

During the month of June, members who add a web site worth at least 500 points will receive 500 free bonus points per month for three months. Five hundreds points is approximately equal to 500 one way backlinks.

Receivelinks.com offers members greater control over their link directories than similar services. Members control the type, language and category of links on their web pages and control what sites their ads are placed on. Only web pages that meet strict guidelines are accepted into the receivelinks.com network; site administrators rigorously scrutinize applicant web sites by hand to ensure that members receive only high quality, current links. Spam, porn and other undesirable or illegal factors are excluded.

Receivelinks.com is a free service. Members earn points by placing links or ads on their web pages, and they use those points to "purchase" one way links from other members. Members can purchase additional links if desired and can earn points through referrals and subscription bonuses, as well as special offers like the one that is available June 1-30, 2007--500 free points per month for three months for every member who adds a site worth at least 500 points.

Internet business owners who want to optimize their websites and increase traffic and sales will benefit from taking advantage of this free, limited time offer. It's an opportunity to see how receivelinks.com can increase your sales and maximize the income potential of your website or websites.

Receive Links
http://www.ReceiveLinks.com/
Receive Links Forum
http://Forum.ReceiveLinks.com

##_#

Press Contact: Billy Pearson
Company Name: Receive Links
Phone: 501-326-5310
Website: http://www.receivelinks.com/

EBay cancels ads in tiff with Google
Los Angeles Times - CA,USA
EBay is one of Google's biggest advertisers. The search engine funnels millions of Web surfers to the auction site. But the two companies have grown ...

EBay threatens to pull ads off Google
MSNBC - USA
Google's retreat came only after Ebay cut some of its advertising spending on the company's search site, in what appeared to be a blunt attempt to warn ...

Patent holder calls for eBay 'Buy-It-Now' injunction
Register - London,England,UK
By Cade Metz in San Francisco More by this author That tiny company in Great Lakes, Virginia is re-launching its attack on eBay's Buy-It-Now button. ...

MerchantAdvantage CEO to Speak on Multi-Channel Selling at eBay Live!
WM Experts (press release) - Inverness,FL,USA
Michael Lambert, CEO of MerchantAdvantage, Joins Panel to Speak on "7 Steps to Multi-Channel Selling" at eBay Live! June 15th and 16th MIAMI, ...

Nasscom, eBay help to fight cyber crimes
The Statesman - Kolkata,India
Representatives of Nasscom and eBay have been requested to conduct a training session for CID sleuths in order to make them aware of the different kind of ...

PETA to Address eBay Shareholders, Executives Over Company's Sales ...
PETA (press release) - Norfolk,VA,USA
Boston -- A member of PETA, which owns 120 shares of eBay stock, will speak at the online auction house's annual meeting in Boston on Thursday and urge the ...

IRA figurine banned from eBay
BBC News - UK
By Kelly Bonner "Whatever it is ...you can get it on eBay," so says the advertisement for the world's best-known auction website. Not, it seems, if you fall ...

Modular eBay hopes to attract third party apps
Builder AU - Australia
By Martin LaMonica, CNET News.com | 2007/06/13 16:01:02 eBay is rebuilding its technical infrastructure in a project that could lead to the e-commerce giant ...

EBay Says Fraud Crackdown Has Worked
New York Times - United States
By BRAD STONE The online auction giant eBay wants the world to know that it is trying to clean up its site. In January, the 12-year-old company, ...

EBay mission: Court developers to bring in buyers
InfoWorld - San Francisco,CA,USA
By Elizabeth Heichler, IDG News Service EBay is on a drive to put its brand everywhere people experience the Internet, and it wants outside Web developers ...

---

Yemen's first multi-source search engine to be launched
Yemen Observer - Sana'a,Yemen
Yemen's first news crawling and search engine dedicated to all things Yemeni, YemenPortal.net, is expected to officially launch this week, coinciding with ...

 

Mylivesearch aims for beta to better
The Age - Melbourne,Victoria,Australia
Nick Miller talks to Rob Gabriel, who claims his search engine gives better results than Google. Photo: Robert Gabriel is living the dream with his new ...

Yahoo Slurps Somewhere Else
WebProNews - Lexington,KY,USA
Over the past few weeks, the search engine has been transitioning its crawler, dubbed (disgustingly) "Slurp," to a new address at crawl.yahoo.net. ...

Yahoo! crawls the Web from new address
PC Pro - London,UK
Yahoo! has finished moving its Web crawler to a new domain. Slurp, which indexes pages for Yahoo!'s search engine, will now operate from crawl.yahoo.net and ...

 MOVIE MINUTES: 'Knocked up' breathes new life into the subject of ...
Phoenixville News - Phoenixville,PA,USA
Alison also keeps her pregnancy a secret from her employers, while Ben and his pals discover that a nude-scene search engine already exists, wasting their ...

 

Why Article Marketing is so Great...
American Chronicle - Beverly Hills,CA,USA
But with article post robot this whole routine is automated to the point that all you do is enter the article, put in a few keywords, name the article, ...

 

On Mahalo and the role of human-powered directories in Internet ...
Pandia - Oslo,Norway
They combine a crawler based search engine with human guides, so if their regular search results leave you wanting more, Cha-Cha will connect you with a ...

 

---

 

Announcing the Launch of Virtulawyer.com, The New Legal Directory Resource

Virtulawyer.com will certainly deliver effective legal solutions to all consumers, say its creators. From simple legal matters to the most complex and difficult cases, consumers can rely on the site to guide them through all of their legal needs. With hundreds of lawyers listed on the site, virtulawyer offers seamless service across practice areas, no matter where clients reside.

(PRWEB) June 12, 2007 -- Virtulawyer.com is a new, free legal-information resource for ordinary people seeking information on legal issues and controversies.

This is a premier destination for legal news and information, with listings of attorneys specializing in all areas of the law throughout the country. Virtulawyer.com boasts a sleek sexy look and increased functionality, and promises consumers everything legal.

The listed lawyers offer experience across industries and strengthen all legal services. The site features functions such as lawyer referral, accident lawyers, bankruptcy lawyers, family lawyers and reliable criminal and business lawyers just to name a few.
Virtulawyer now connects readers to state-specific legal resources with its handy Legal Websites in all States.

Virtulawyer is also home to lawyers who focus on mergers and acquisitions, finance, securities, private equity, outsourcing, tax, privatizations, antitrust, labor and employment. All attorneys on Virtulawyer have extensive experience serving clients, from individuals to multinational telecommunications and information technology companies, and give every client the legal representation that they deserve, regardless of how big or small.

Additional Information on virtulawyer is related, but not limited to, many general legal terms and subjects, such as employment discrimination, affirmative action, adoption laws, immigration law, probates, and wills just to name a few.

" Virtulawyer.com will provide consumers with a directory of legal resources, in all aspects of the law, which gives one the opportunity to choose a lawyer that 'stands out' to them." Said Janice M. of Virtulawyer.com

##=#

Press Contact: Janice M
Company Name:
Phone: 304-322-6040
Website: virtulawyer.com

---

Save on International calling to over 130 countries:
http://www.big-zoo.us
_______________________________________________
Text ads with images convert 151% better than text ads
without them. Try Auction Ads and see for yourself.
http://www.auctionads.com/refer_abccd695aa7be5a4afc7"
_______________________________________________

National Arbitration Forum Issues Three Decisions on Internet Domain Name Disputes

Trademarks: Disney, Jimmy Buffett and Angels

MINNEAPOLIS, May 23, 2007 - The National Arbitration Forum recently issued decisions on three separate domain name disputes filed by Disney, Jimmy Buffett and Angels Baseball.

"We continue to see a trend towards filing complaints under the UDRP, rather than lawsuits, for these Internet conflicts," said Kristine Dorrain, Internet Legal Counsel of the National Arbitration Forum. "We're on the way to surpassing last year's record-breaking domain name filings." In 2006, the National Arbitration Forum saw its largest filing year ever, marking a 21% increase over 2005.

The following three decisions were made in accordance with the Uniform Domain Name Dispute Resolution Policy (UDRP) of the Internet Corporation for Assigned Names and Numbers (ICANN) by independent and neutral arbitrators on the National Arbitration Forum's panel.

DisneyComics.com
One of the world's largest entertainment corporations, Disney Enterprises, Inc., submitted a complaint electronically on February 15, 2007. The National Arbitration Forum panel found that the domain name DisneyComics.com was being cybersquatted by Dayanand Kamble of India who used the website to offer advertising links and products, some related to Disney's trademarks.

The panel found that the domain name was confusingly similar to the DISNEY mark. In addition, the respondent used the website for commercial gain and therefore had no legitimate rights in it. Furthermore, DisneyComics.com was registered and being used in bad faith by the respondent who took advantage of the confusing similarity between the disputed domain name and Disney's famous mark. Because the complainant proved all three elements required of the ICANN Policy, the request to transfer DisneyComics.com to Disney Enterprises, Inc. was granted on March 27, 2007.

JimmyBuffettUniversity.com
On February 22, 2007, Margaritaville Enterprises, LLC, controlled by popular singer Jimmy Buffett, submitted a complaint electronically with the National Arbitration Forum asserting legal rights to the domain names BuffettUniversity.com, JBuffett.com, JimmyBuffettUniversity.com and UniversityOfBuffett.com.

The panel concluded that the Jimmy Buffett-themed domain names were identical or confusingly similar to the registered trademark JIMMY BUFFETT. Furthermore, the respondent and registered owner Whapp Innovations, Inc. was using the domain names to operate pay-per-click websites and thusly for commercial gain. It was clear to the panel that the respondent had no rights or legitimate interests in the domain names and had registered and used them in bad faith. On April 2, 2007, the panel found that the complainant had established all three elements required under the ICANN Policy and had defended successfully its trademark in domain name dispute resolution. The four domain names were ordered to be transferred to Jimmy Buffett.

Angels.com
On February 26, 2007, the Los Angeles Major League Baseball team, Angels Baseball, filed a complaint electronically with the National Arbitration Forum against Lee Dongyeon, the registered owner of Angels.com. The respondent, of Korea, requested the dispute be decided by a three-member panel.

The panel found that Angels.com was identical to the complainant's ANGELS trademark. However, it was found that the Respondent had registered the ANGELS mark in Korea without any opposition from the American baseball team. Because the respondent has trademark rights in the domain name, Angels Baseball failed to prove this element. Finally, the panel found that the respondent may not have known of complainant and therefore did not register Angels.com in bad faith. Although the baseball team uses ANGELS as a trademark, it failed to prove two of three elements required under the ICANN policy to transfer a domain name. The panel denied the transfer of Angels.com to Angels Baseball on May 14, 2007.

About the National Arbitration Forum
The National Arbitration Forum, an industry leader in arbitration and mediation services for over 20 years, is an expert in the resolution of Internet-based disputes. An innovator in the industry, the National Arbitration Forum serves as one of three primary providers of the ICANN domain name dispute resolution program, resolving issues involving disputed trademarks. Over 8,000 intellectual property cases have been filed through the National Arbitration Forum's state-of-the-art case management system. For more information, visit http://www.adrforum.com/.

For more information:
Domain Name Dispute Resolution Fact Sheet, Searchable Case Database, Disney Enterprises, Inc. v. Dayanand Kamble Decision, Margaritaville Enterprises, LLC v. Whapp Innovations Decision, or Angels Baseball, L.P. v. Lee Dongyeon Decision.

Media Contact:
Christina Doucet
media@adrforum.com
Phone: 952-516-6486

More than Two Lakh Names Registered with 'in' Domain

NEW DELHI , INDIA - 5 November 2006 -National Internet Exchange of India (NIXI) and Afilias India Private Limited announced that the '.in' domain has reached 2,00,000 registrations, nearly doubling its presence in the market place since last year.  The .IN registry has grown to nearly 30 times the initial size of approximately 6500 domains prior to the January 2005 re-launch. The re-launch included a more competitive price, expanded eligibility, a state of the art technology platform, and broader distribution through the global registrar network.

While India rated 63 per cent in the usage of '.in' domain name 37 per cent were registered outside Indian soil.  Over 150  countries are represented by '.in' domain owners. The most popular countries are India, US, and Germany, which together account for over 81 percent of registrations, followed by the United Kingdom, The Netherlands, Japan, South Korea, Canada, Switzerland and Italy.

Expressing his happiness over the significant increase, Shri Dayanidhi Maran, Minister of Communications & Information Technology said,   "This is an important milestone in the 10 Point Agenda for India I introduced in 2004, as '.in' is now firmly established as a leading country code domain and reflects India's leadership in technology and the Internet". Shri Maran further said that the Government would shortly introduce the registration of '.in' domains in native Indian languages, beginning with Tamil and Malayalam Since '.in' is unrestricted, organizations and individuals across India can now reach their audience with an Internet address that proudly proclaims their Indian affinity. NIXI has brought a greater market focus to '.in' and has helped to proliferate the Internet in India.  All Indians on the Internet should get their '.in' now while great names are still available.

"We are proud to support .IN" said Ram Mohan, Director of Afilias India, who provides technical support to the .IN domain.     As regards Afilias,  it is  a fully integrated global provider of domain name registry services, maintains international headquarters in Dublin, Ireland, sales offices in London, England, sales and operational facilities in Toronto, administrative offices in the U.S. near Philadelphia, PA, and operational offices in New Delhi, India. Afilias provides a full range of registry services leveraging proven technology that is fast, reliable and secure.

It may be recalled that the Department of Information Technology (DIT) and National Internet Exchange of India (NIXI) took the initiative of setting up of the state-of-the art, hardware and software and re-launched the '.in' Registry.   The entire process of registration is available online.   The opening of the '.in' Registry has significantly improved and  broadened the availability of the domain names.

Internet Domain Names worldwide have assumed greater significance in recent times with the Internet increasingly being used as an effective medium for communication, governance, education and commerce.  The system of registration of Internet Domain Names can facilitate the proliferation of Internet in a country.  Many countries have, therefore, adopted liberal and market friendly policies to register large number of Domain Names under their country code, broadly consistent with globally accepted policy and procedures of Domain registration.

---

My question is, does Kevin Ham own any .in domains...?

(hris

 

If You Can't Find A Domain Name, Kevin Ham May Have It
By (hris
Following the recent discussions around the purchase of jobs.com.au and the resulting owner I was very interested to read about the activities of Kevin Ham king ping domainer. Trained as a family doctor, he put off medicine after . ...
Deleted and Expired Domains - http://www.bizprolink-internet.com/blog/index.htm

Kevin Ham, Cameroon, and the Domain Name Industry
If you re interested in web hosting or buying and selling domain names you probably read the recent CNN Money article on Kevin Ham. This man has built an empire around generic domain names. While the article itself was excellent many in ...
Web Hosting, Web Hosting Help,... - http://webhosting.devshed.com

If You Can't Find A Domain Name, Kevin Ham May Have It
By (hris
Can't find a domain name, Kevin Ham has itBy Michael SpechtFollowing the recent discussions around the purchase of jobs.com.au and the resulting owner I was very interested to read about the activities of Kevin Ham king ping domainer. ...
BLOPTIMIZATION Blog - http://www.bloptimization.com/index.htm

 

Odiogo's Web 2.0 'Listen Button' Lets You Instantly Hear Text Articles On Your Computer

Starter kits available for WordPress, Blogger and other blogging platforms

(PRWEB) June 7, 2007 -- Odiogo announced today the launch of the 'Listen Button' (http://www.listenbutton.com), a web 2.0 service which allows Content Publishers to provide visitors with an easy and instant way to hear regular text articles. Located near the familiar 'Email' and 'Print' buttons on top of each article in mainstream media and blogs, the Listen Button when clicked will open a player which will read aloud the currently displayed article.

"With the PC entering the living room as the brain of the home multimedia center, text content providers need tools which seamlessly turn readers into listeners," said Marc Kawam, CEO of Odiogo.com. "Our Podcast solutions and the Listen Button empower content providers to mobilize and boost the value of their text content by making it instantly audible."

"This audio feature is fast becoming a must-have capability for content sites," Kawam said. "This is an essential feature for a multi-tasking environment, where people can listen to articles from their favorite sites while working on their computer or performing other tasks. The Listen Button also expands the reach of a content site by allowing vision-impaired readers and language learners to easily access the site's content."

Amir Orni, CEO of Jpost.com, the Online Edition of the Jerusalem Post (http://www.jpost.com), said: "The Podcast Service we launched with Odiogo was received positively by our readers and has quickly reached thousands of downloads on a weekly basis". Orni added: "We welcome the Listen Button feature as it answers a need many of our readers had. Now, one click gets stories read out-loud on the PC."

The Odiogo Listen Button has been adapted for major blogging platforms. Starter kits have been developed to quickly install the button on blogs developed in the WordPress, Blogger or TypePad environments. Bloggers can enable the Listen Button on their sites for free. This allows Bloggers to meet their constituencies' desires for a more 'easy to consume' media - as compared to written content - at no cost to themselves.

Nigel Powell, publisher of The Red Ferret Journal (http://www.redferret.net) said: "The Listen Button is a very cool way for my readers to grab a dose of the blog while they're busy doing other things on their PC at home or in the office. Just the very thought of it makes my teeth ache with joy."

Stacy Blackman from Stacy Blackman Consulting (http://blog.stacyblackman.com) said: "Readers of Stacy Blackman Consulting's blog are MBA candidates who are constantly on the move and have limited time online. Odiogo provides them not only with a way to listen to the posts on their iPod but also when they are on-line, while multitasking."

The Listen Button is already available on several sites, among them:
-    http://www.jpost.com
-    http://blog.stacyblackman.com
-    http://www.redferret.net
-    http://blog.prompt-speechapps.com
-    http://www.uneasysilence.com
-    http://www.gideononline.com/blog


How it works
The majority of publications on the Web use RSS feeds, the standard distribution format. Odiogo monitors all feeds of its Content Partners and automatically creates for each news item high fidelity audio files using cutting-edge text-to-speech technology. Unlike many of its predecessors, this new breed of artificial intelligence technology observes punctuation and more natural speech patterns to provide a superior listening experience, which the Odiogo linguistic team together with the Odiogo blogger community is continually fine-tuning. Files are hosted on Odiogo's servers which makes integration with any text content provider a simple activity, requiring at most a few hours of work.


About Odiogo
Founded in 2005 in San Francisco, California, Odiogo (http://www.odiogo.com) is in the business of mobilizing and vocalizing content. Products include a groundbreaking service that enables newspapers, magazines, and blogs to automatically create audible versions of their content. The Odiogo-produced sound files can be listened to on computers and mobile devices such as iPod™, MP3 readers and cellular phones.

#-##

Press Contact: Patrice Khawam
Company Name: Odiogo
Phone: 1-888-220-4467
Website: http://www.odiogo.com

Web Site Owners Learn SEO (Search Engine Optimization) to Improve Search Engine Rankings

Web site owners are taking advantage of specialized training in search engine optimization to improve their overall search engine rankings.

Lexington, SC (PRWEB) June 6, 2007 -- Tracy Fredrychowski, SEO Professional and Instructor at the Search Engine Academy of South Carolina (SEAofSC) announced today that Web site owners are taking charge of their Web site's success by learning SEO.

Tracy Fredrychowski of SEAofSC stated, "Web site owners are finally realizing that they need to completely understand how the search engines work and exactly what they are looking for if they want their Web site to be competitive on the Internet."

Most business owners know that there are many Certified Search Engine Optimizers that they can hire to perform SEO services for them, but most of the time funding is not always readily available and the time to act is now if they want to start seeing results. Taking full control of their Web site rankings and not having to rely on someone else to do it for them is a real eye opener into how simple search engine placement can be to achieve.

To learn SEO one does not have to be overly technical they just need to have basic Web page creation skills and the desire to learn how to apply the latest search engine marketing principles and strategies to increase their Web sites visibility.

Being able to learn what is needed to gain better rankings on Google, MSN and Yahoo! is very exciting to any business owner who relies on the Internet to increase revenue.

Business owners that take a 2-Day Beginner, 3-Day Advanced or 5-Day Mastery Search Engine Optimization Workshop have been learning:

•    Keyword Research
•    How to Utilize User-Generated Content for Attracting New Traffic
•    Social Media Marketing Strategies
•    Which Search Engines and which Directories are Most Important
•    Advantages of Paid Inclusion
•    How to Stay out of Trouble with the Search Engines
•    How to Build Link Popularity
•    Working with Blogs
•    Converting Visitors to Buyers
•    Affiliate Marketing
•    In-depth Review of Google, Yahoo and MSN
•    Latent Semantic Indexing
•    Link Reputation
•    Truth and Myths About Search Engine Robots
•    Why Cascading Style Sheets are so Important
•    Article Marketing
•    Work Around Strategies - Frames, Flash, Databases Sites, Image Maps, JavaScript
•    Pay Per Click Advertising
•    Web Site Statistic and Log Analysis

Fredrychowski stated, "One of the greatest aspects of SEO Workshops is that most allow Web site owners to bring a copy of their business Web site to work on during class. In doing so, they can apply the SEO techniques right away and start tracking results immediately."

Learning to recognize a Web sites strengths and weaknesses is half the battle when trying to achieve better search engine rankings. Those business owners that take the time to learn SEO are those that are becoming the most successful on the Internet.

You can find an authorized training workshop for Search Engine Optimization at the Search Engine Academy of SC. They offer SEO training to business owners, Webmasters and Professional SEO's who want to take their Web site to the next level.

For additional information on workshop dates and locations please contact Tracy Fredrychowski or visit www.searchengineacademysc.com.

Tracy Fredrychowski, CEO of Small Business Web Solutions, Inc.
Professional SEO Instructor, Search Engine Academy of South Carolina
Phone: 803-356-2995
http://www.searchengineacademysc.com

#'##

Press Contact: Tracy Fredrychowski
Company Name: Search Engine Academy of SC
Phone: 803-356-2995
Website: http://www.searchengineacademysc.com

 

 

Battle of the Brokers

Eight players dominate the domain name aftermarket

Davis, CA (PRWEB) June 6, 2007 -- While private sales account for the vast majority of the US$111 million domain resale market (more than 24 percent), eight exchanges or brokers compete for dominance while domain valuations skyrocket.

"Private transactions are where most of the big deals take place," Zetetic Senior Analyst Keith Pieper said. "But the market has gotten very lucrative with a dominant four holding companies accounting for nearly 46 percent of all transactions."

Combining the Afternic acquisition with BuyDomains, NameMedia is now a leading player in this space. In sheer volume, the domain name exchange market is lead by NameMedia, SEDO then GoDaddy, the only players managing over 1,000 transactions in 2006.

On a transaction level, Moniker leads this group with an average transaction value of US$45,308, followed by SEDO at US$7,180, NameMedia at US$1,845 and GoDaddy at US$822. The chart enclosed breaks down the leading eight exchanges and the trackable private market, for comparison.

Clearly, GDNX and Afternic's Bazaar are the liquidation outlets for anyone wanting to sell or buy a domain name for cheap. SEDO, BuyDomains and Afternic all compete for the middle tier of valued names with averages closer to the overall market average of US$5,582 in 2006.

However, quantity does not always yield quality. In addition to having the highest average sale prices, private transactions typically have some of the highest quality names as well, often with the shortest character lengths, highest number of incoming links, highest cash flow multiples, daily visitor counts and keyword popularity. However, GoDaddy domain names on average had the highest number of incoming Alexa links while SEDO domain names had the highest number of incoming Yahoo links on average. Domain names sold through Domain Cargo have the highest score for English Written and Spoken popularity while domain names sold through Moniker had the highest internet keyword popularity of the leading brokers. In general, Google Page Ranks are quite low in the resale market, with most exchanges averaging a one out of ten.

A free metrics table summarizing the various averages and scores of each broker is available FREE for a limited time to anyone purchasing a domain name appraisal at http://www.Zetetic.com

Methodology
The data above represents aftermarket or broker exchanges and not "dropped" or "expired" domain registries such as SnapNames. The data is only from transactions that took place in 2006. Visit Zetetic.com for more about Zetetic's research and data collection methodologies. While Zetetic makes every effort to collect and track the private market, it is commonly estimated that the private marketplace accounts for more than 80 percent of all domain name resale transactions, most of which are not revealed publicly. As a result, the "private" transactions listed above are only listed for directional purposes.

About Zetetic:
Zetetic is an independent domain name research company providing appraisal and analytical services to domain name registrars, brokers, owners, buyers, sellers, speculators and aggregators. Zetetic has aggregated over 39,000 domain sale transactions across over 100 sources since 2003 and has a historical database reaching back to 1996. Zetetic now adds nearly 2,000 additional transactions to it's database each month. Zetetic currently uses this information to provide domain name appraisals directly to domain name owners, buyers and affiliate resale partners using algorithmic and analyst appraisal methodologies.

For more information, please contact Zetetic at 1-877-ZETETIC or visit http://www.Zetetic.com

#?##

Press Contact: KEITH PIEPER
Company Name: Zetetic
Phone: 877-938-3842
Website: http://www.zetetic.com

Can't find a domain name, Kevin Ham has it
By Michael Specht
Following the recent discussions around the purchase of jobs.com.au and the resulting owner I was very interested to read about the activities of Kevin Ham king ping domainer. Trained as a family doctor, he put off medicine after ...
Michael Specht - discussions... - http://www.specht.com.au/michael

The Man Who Took Every Good Domain Name And His $300 Million Empire
The culprit is the infamous domainer named Kevin Ham. Like every other domainer, he though of many different domain names and "parked" these on servers showing advertisements. For instance, he grabbed up weddingshoes.com and loaded
*Jozzua - http://www.jozzua.com

Have I got a Domain Name for you!
By Paul Sloan
Kevin_ham03_2 I've received tons of email in response to my Business2.0 cover piece about Kevin Ham in the current issue. Not surprisingly, a lot of people want to reach Ham. Some even included domain names they're looking to sell.
The Key - http://blogs.business2.com/sloan/

Domain Name Errors A Good Thing?
By (hris ((hris)
I'm looking for some valuable domains now - and fresh off of the newest issue of Business 2.0 that has an amazing article on Kevin Ham (the $300 million dollar dot com mogul), I think that I'm going to dabble into the domain aftermarket
Deleted and Expired Domains - http://www.bizprolink-internet.com/blog/index.htm

New Projects and Blogs
By Krunk
The man who owns the Internet - Kevin Ham is the most powerful dotcom mogul you've never heard of, reports Business 2.0 Magazine. Here's how the master of Web domains built a $300 million empire. Online Savings from Washington Mutual
Krunk4Ever! - http://www.krunk4ever.com/blog

Agoga.com plus Cameroon plus Misspellings equals Big Shady Business
By Anthony
Upon further investigation, I found that the mastermind behind the Agoga.com domain name is a Canadian resident named Kevin Ham, a famous domain squatter. It appears that he has made a business arrangement with the Cameroon nation to ...
Tap Tech Blog - http://www.go2tap.com

Kevin Ham Fan Blog Launched

Search Engine Sproose.com Launches New Self-Voting Platform For Web Search

Users are given control over search listings. Search engine Sproose.com lets users rank the index. With its self voting platfom the more popular sites move up to the top of the index of search results.

Danville, CA (PRWEB) June 4, 2007 -- Sproose, an upcoming search engine with technology allowing users to rank the index of results, launched today a new voting platform inteface so users can easily rank their favorite sites. Former Netzero Executive, Bob Pack who helped raise its initial funding in 1998, founded Sproose.

Sproose uses a "human popularity voting" model where users can self- rank the index creating personalized search results. The more users that vote a site the further up in the ranking it goes.

"The new look is much more visual providing a total score of the voted sites and a ranking system that improves upon the algorithmic based order," says Bob Pack, CEO of Sproose. Users merely need to click on the "I like it" icon next to the search result and the index will refresh immediately moving that site up.

Registered users may also display their voted sites if they elect to. "This connects people in a social way to share knowledge through (search), states," CEO Bob Pack.

The Sproose website is at www.sproose.com

About Sproose
Sproose provides a consumer search engine whereby the users can influence the ranking of the index by voting on the results. Each user is able to create a different set of search results when searching under the same keyword. With its proprietary 'Knowledge Rank' moderated directory technologies, Sproose users can effectively categorize and index sites, tailored for personal or group usage. The rating of search results is done without downloading applications to ensure privacy.

Media Contact:
Bob Pack, CEO
Sproose, Inc.
Tel 925-918-0843    

#|##

Press Contact: Bob Pack
Company Name: Sproose
Phone: 925-918-0843
Website: http://www.sproose.com

Search Engine Marketing Firm iProspect Study: Search Marketers Measuring ROI Rises to 88%

Search Marketer Performance Evaluation Tied to Search Metrics Increases to 86%

Boston, MA (PRWEB) June 4, 2007 -- Search engine marketing firm iProspect today announced the publication of the iProspect Search Marketer Measurement & Performance Study, sponsored by iProspect and conducted by JupiterResearch. The study reveals that the number of search marketers now measuring ROI has grown to 88% since 2005. It also revealed that search marketer performance evaluations based on campaign metrics has risen to 86% since 2005 as well.

Partnering with some of the most successful brands in the world, search engine marketing firm iProspect commissioned this study to gain a better understanding of search marketer behavior in regard to results measurement and personal performance evaluation. The survey targeted marketers based upon their familiarity with their company's search marketing efforts, and screened participants for involvement with marketing their company's products. Participation was limited to search marketers who both outsource the management of their search engine optimization campaigns to an outside firm, as well as engage in paid search advertising.

Fielded in March of 2007 by JupiterResearch, a total of 794 qualified search marketers completed the survey. The same questions used in this survey were also posed in previous iProspect search marketer surveys that resulted in the iProspect Outsourced SEO Metrics & ROI Study (August 2005) and the iProspect Search Marketer Performance Study (August 2005). Trending information included in this study is derived from the earlier papers.

Amongst its key findings, the study revealed that 88% of search marketers measure the ROI of their campaigns. This figure represents a 9% increase since 2005 when 79% reported they were able to measure their ROI. This figure underscores the dwindling ranks of marketers that fall short in this area.

"Going into this survey, we expected to see a significant increase in the percentage of search marketers now measuring the ROI of their campaigns," said iProspect President Robert Murray. "Especially given the increased level of search marketer sophistication that has evolved over the past two years." Murray continued, "However, we were surprised that it only bumped up 9%. While the increase was less than expected, it still shows that more and more marketers are motivated to measure the ROI of their search programs. And given the substantial investment that search marketing requires, I can't imagine not measuring ROI. It's become mandatory as senior management is increasingly demanding that the cost be justified."

The study also revealed some interesting findings in regard to search marketer performance evaluation trends. Specifically, search marketer job performance evaluations that are based upon search metrics have jumped to 86%. In 2005, 19% of search marketers did not have their performance evaluation tied to search metrics. Today that number has shrunk to 14%, representing a 5% increase in marketer performance evaluations based upon search metrics.

"Back in 2005 we were surprised by the percentage of search marketers that did not have their performance tied to search metrics," said Murray. "And again -- as was the case with the ROI measurement finding - we expected to see a major bump in this area. But apparently this trend is moving a bit slower than one would think, especially in light of the increased pressures search marketers are under to produce results. However, despite the small increase, keep the total in mind. Today 86% of search marketers have their job performance tied to some measure of search metrics."

Interestingly, the study also found an increase in search marketer job performance evaluations tied to true business results such as total sales, return on advertising spend (ROAS), and ROI. Specifically, the percentage of search marketer evaluations tied to total sales increased by 16%, those evaluations based on ROAS increased 13%, while those based on ROI rose 6%.

"With more search marketers tracking and measuring the performance of their campaigns," said Murray, "they have the information they need to tie their efforts to actual business results. Given that, increases in this area should continue."

Murray explained, "Today, 50% of search marketers have their performance based on total sales, 49% percent are based on ROI, while 42% are based on ROAS. Those numbers tell an interesting and encouraging story. Namely, they speak to the increased sense of control and ownership felt by search marketers, and the increased sophistication of senior executives as it pertains to search." Murray continued, "What's more, what search marketer wouldn't rather have their performance evaluation based upon what their efforts actually netted - such as an additional $3 million in sales or 20% increase in ROAS -- than an additional 20,000 visitors a month."

About iProspect
iProspect is the Original Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA, and numerous other related services.

With U.S. offices in Watertown, Massachusetts and San Francisco, California, as well as offices across the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.

Proper attribution requires that the study is clearly identified as the "iProspect Search Marketer Measurement & Performance Study," Copies of the study can be obtained here.

Questions regarding this release should be directed to iProspect Media Relations Manager, Colleen Reed, at 1-800-522-1152 x1203 or creed @ iprospect.com.

#_##

Press Contact: COLLEEN REED
Company Name: iProspect
Phone: 617-923-7000
Website: www.iprospect.com

Aero-domain: it's all in the name

The web address nafa.aero provides a case book example of the benefits of using the aero-domain as a means of providing the essential differential among domains.

06-01-2007 - Press release from: Secura GmbH - The National Aircraft Finance Association, NAFA, is a US-based non-profit corporation dedicated to promoting the general welfare of individuals and organizations providing aircraft financing and loans secured by aircraft; to improve the industry's service to the public; to work with government agencies to foster a greater understanding of our member's needs.

The Association provides a case book example of the benefits of using the aero- domain as a means of providing the essential differential among domains. The lottery of who got the name first can be particularly difficult for associations - which may end up with initials that identify it clearly within its own sector of interest, but which may also duplicate the initials of an organization in a completely different sector.

In pre-Internet days, that did not present a problem. For example, those involved in financing general aircraft were unlikely to be involved with a body involved in "teaching artists the fine art of making art" or with an association for those involved in managing fleets of cars, trucks and vans. But unique means unique within the Internet and all those groups use the initials "NAFA". So the art group took nafa.com (first registered 1994) and the fleet management association took nafa.org (first registered 1995), while the National Aircraft Finance Association took nafa-us.org (first registered 1999).

Today type "NAFA" into Google and the first page comes up with a whole range of organizations using these initials, as well as those already mentioned. They include the North American Flyball Association (flyball.org), the Nanyang Academy of Fine Arts (nafa.edu.sg), North American Fur Auctions (nafa.ca), and the North American Falconers Association (n-a-f-a.org).

Not surprisingly, NAFA decided to remove itself from the web noise, focusing its Internet naming policy exclusively at its core business - the air transport community.

"Adopting the aero-domains was an obvious choice for us," according to NAFA Treasurer and Executive Director Karen Griggs. "There are 83 million domain names worldwide and 46 percent of those are .com. No wonder there can be confusion. Our business is specific - it's of no interest to the vast majority of those using the Internet. But those who do deal with us need predictability - and we need security. Adopting the .aero domain has yielded both. Our members and stakeholders know where they can find us. And that's what counts."

NAFA's membership and associate membership of some 120 companies are all leaders in helping buyers, sellers and finance companies within the aircraft transaction process. The organization also provides members with a forum for both education and the sharing of information and knowledge - all directed at encouraging the financing, leasing and insuring of general aviation aircraft.

Hans-Peter Oswald
https://www.domainregistry.de/aero-domain.html

Secura is accredited at ICANN for all generic Top Level Domains. Secura can register all generic top level domains and all active country domains

Secura GmbH
Am Alten Posthof 4-6
D-50667 Koeln
secura@domainregistry.de
http://www.domainregistry.de
Tel. 49 221 2571213
Fax 49 221 9252272
ICANN accredited registrar
of Top Level Domains

Blockhunter - Quite Literally - Turns Online Property Search on its Head

An innovative online service has just launched to acclaim from experts and users alike. A social network for homebuyers and sellers, Blockhunter offers a totally new way to think about online property services.

London, UK. (PRWEB) June 1, 2007 -- Only a few months after its launch, UK start-up Blockhunter (http://www.blockhunter.com) has been acclaimed by leading innovation firm trendwatching.com for "shaking up the not so transparent world of real estate" and by noted property blog renthusiast.org as a "guaranteed winner."

The reason for their excitement is that Blockhunter approaches buying and selling property online in a completely new way.

Unlike traditional property websites, there are no properties for sale on Blockhunter.

Instead, buyers draw their property search on a map, indicating their budget and any 'must-haves' like a garden or number of bedrooms.

Sellers can then register to find out how many people are interested in buying a property like theirs.

Founder of the site, Andy Martin, explained why it was so different:

"It turns the traditional estate agency model upside down. Instead of potential buyers looking through ads, potential sellers are matched up with registered buyers. Estate agents spend a lot of their time keeping buyers and sellers apart. We bring people together. In a way, Blockhunter is like a dating service - but for property."

"For buyers, it's a different way of thinking about househunting. Instead of browsing endless property listings, you describe exactly what you want and where you want it. It's like posting letters to houses in the area you want to buy. If someone likes your offer, they can get in touch with you - even if they weren't thinking of selling."

"For sellers, it's great, because they can take the temperature of the market and see who's looking at property like theirs without creating a firm commitment to sell."

"You could save money too. With the average house move costing over ten thousand pounds and a big chunk of that going to estate agents, it makes sense to hedge your bets by using a free site like Blockhunter."

Because all the communication takes place within the secure Blockhunter system, it ensures privacy and trust, as well as keeping out spam.

The site, which also works for letting and renting, launched at the beginning of the year and has already had strong user growth in its core UK market. They have had particular growth in major cities including London, Bristol, Glasgow, Edinburgh, Manchester and Leeds.
Blockhunter is free to use and Martin intends to keep it that way.

"We think that what we're doing is genuinely innovative and we are inspired by the idea that it can touch as many people as possible. Whilst we've had good coverage from early adopters, innovators and bloggers, my hope is that Blockhunter can really hit the mainstream."

#_##

Press Contact: Andy Martin
Company Name: Blockhunter
Phone: +44 207 395 2149
Website: http://www.blockhunter.com

KartOO® Revamps its Leading MetaSearch Engine Kartoo.com

KartOO Technologies, a leading Cartographic web interface developer and Information Visualization software provider, announced today the immediate availability of a new version of its flagship MetaSearch engine www.kartoo.com. This innovative tool heralds the next generation of search engines. The search results are displayed using its trademarked Semantic Map metaphor.

Clermont Ferrand, France (PRWEB) June 1, 2007 -- KartOO Technologies, a leading Cartographic web interface developer and Information Visualization software provider, announced today the immediate availability of a new version of its flagship MetaSearch engine www.kartoo.com. This innovative tool heralds the next generation of search engines. The search results are displayed using its trademarked Semantic Map metaphor.

This new version incorporates numerous new functions:

•    Complementary Integrated Image, Video and Wikipedia® searches
•    Exploration Help mechanisms: Preview vignette box, visual identification of the already explored sites by a small check bar icon.
•    Custom Skin and Graphical Customization
All of the above features are reinforcing the previous unique ones found in earlier versions of kartoo.com

•    Visualization of the semantic relationships between the results
•    Suggestion of expressions and keywords to help the users to target, refine their searches

Kartoo's award-winning products are used by thousands of users as well as leading services and Internet companies worldwide. www.KartOO.com is available in various linguistic versions (English, French, German, Spanish, and Portuguese).

In tandem with this announcement, KartOO management has just initiated a round of financing initiatives to accelerate the commercial development of its new Enterprise Search Software division and the creation of international subsidiaries.

Please check this new version at http://www.kartoo.com

Deriving intelligence from overwhelming masses of information remains a key challenge for most business professionals and individual users. Visualization tools and cartographic interfaces are fast becoming a requirement for working with large and varied sets of information.

About KartOO Technologies

KartOO is a leading business solutions software publisher based in Clermont Ferrand, France. KartOO develops a unique Cartographic interface for numerous markets and applications. KartOO provides a visualisation information search and visual representation technology, which can be adapted to all kinds of sources (web portals, databases, file servers, ERP, electronic document management and KM solutions).

KartOO is about to launch a range of Enterprise Search software for the main existing Indexing Search solutions (Google®, IBM®, Microsoft®, Fast® and Autonomy®). This innovative Software will provide advanced business Information visualization capabilities into enterprise applications.

Derived from years of research efforts at renowned French University Labs, the company's applications enable end-users or corporate users to retrieve relevant information more effectively.

Media & Analyst contacts

Patrick Dumas
VP Business Dev. International
Phone: +33 (0)4 7328 9826

More information on Kartoo SA is available on the Company's website at http://www.kartoo.net

® Registered trademarks of Kartoo SA
All other trademarks property of their respective owners

#=##

Press Contact: PATRICK DUMAS
Company Name: KARTOO
Phone: +33 4 7328 9826
Website: www.kartoo.net